The US empire's proxy war in Ukraine has had many jaw-dropping instances of imperialist sociopathy, propagandistic audacity and brazen journalistic malpractice that we've discussed in this space many times, but one of the most cringeworthy and degrading aspects of the globe-spanning narrative control campaign surrounding this war has been the way the nation's president Volodymyr Zelensky has been turned into an ever-present corporate mascot for the most aggressive ad campaign ever devised. The way the most powerful institutions in the western world have been throwing their puppet in everyone's face to sell the empire's proxy warfare puts Ronald McDonald to shame.