I didn’t say that the internet is worthless. This question is about memes, which I think are not very useful at all. The right wing pipeline won’t work for us, because they have the huge weight of the status quo behind them, we both can’t and shouldn’t try to emulate them.
Edit: to expand, right wing memes appeal to biases that people already hold. We have to fight those biases, which is why there’s a meme that leftists memes are walls of text, because we have to do that in order to combat those biases, but that also makes them really bad memes for normies.
People have other biases, etc, to play on. Most people have empathy and an instinct for justice. Most people don’t want to be evicted but know what it’s like. They don’t want to be made redundant but they know what it’s like. They know that the North exploits the South. They don’t like to be sat in rush hour traffic day in, day out. Or living off rushed microwave meals. They know they make money for the boss but don’t know why they can’t persuade the boss for a slightly larger cut. Even those who blame immigrants for everything are starting with real problems, they’re just distracted to hate the wrong people; in part because, as you say, the right head a monopoly on visual spaces.
I know maybe six people IRL, all over 60, who are sceptical about climate change. Everyone else accepts it and wants to do something. They want their gran to be warm in winter but they’re kinda glad that gran is burning less fossil fuel and they feel bad about being glad. Liberalism does not provide answers, only alienation and guilt. And liberal media makes ‘politics’ impenetrable.
There’s a lot of common ground. The problem is that most people are only exposed to liberalism and due to that they do not know there’s an alternative with solutions. The left will lose if it doesn’t use all the tools available to change hearts and minds. Memes are a part of it. When it comes to it, only a few revolutionaries will emerge. The bulk of the population will either be happy that someone is doing something or get in the way. Memes can help to sway people towards agreeing with the revolutionaries. There’s a reason that reactionaries do almost everything they can to shut down all forms of radical media, memes included.
By their nature, they take very little commitment by the audience. Where they might not read a persuasive tract, they might glimpse a funny meme and think, maybe XYZ wasn’t so bad.
I was radical before I saw any Marxist memes. But mine was the Marxism that’s palatable in the West: seen as interesting but outdated, leaning towards Trotskyism, and other ‘Western Marxism’ traits. ML memes encouraged me to question Trotsky/ists and Zizek, et al, and to look into Lenin, Mao, Stalin, Furr, Losurdo, etc. Memes were my inroad to the ML community. They helped me to gain an initial foothold on the key themes, ideas, and arguments.
I’ve also used memes with friends/group chats to broach certain topics that are otherwise hard to bring up. Memes make it easier to keep those topics current. And they provide an easy way for Marxists to remind people that Marxism exists and that you’re a Marxist – without being preachy.
I think memes are one of the “spaces” of the Internet. There’s context for consuming a huge gradient of text and video lengths.
Memes are the immediate, 3 seconds long attention span. And, as we mention, we are horrible at it. For the reasons you recognise. I agree! But we must fight for that’s attention space, because that’s where most people is.
As usual, the fight is harder for us. Doesn’t mean we give up on fighting.
Of course the funnel is different. We have to strategise around it. Different people, media and content for different sections of the funnel. But we need the top of the funnel too, because that’s where real people are.
What about Stalin’s big spoon? It’s nonsense and confusing, but puts Stalin front and center. What else is there?
They got troll face, Chad, polandball, the frog, and the list goes on. Who’s us, on the memeland? In south America we got care bears and the URSAL.
There must be more! We can do fun too, for fucks sake!
However, IF the time comes for a revolution those that like leftist memes won’t stop the mobilized leftists and might contribute in some minor way, but not huge.
Power is the ability to get people to labor in a particular direction. so a portion of people that don’t work that much towards the revolution can still helpful a little.
That said, yea we should not encourage complacency or reward that kind of behavior.
I didn’t say that the internet is worthless. This question is about memes, which I think are not very useful at all. The right wing pipeline won’t work for us, because they have the huge weight of the status quo behind them, we both can’t and shouldn’t try to emulate them.
Edit: to expand, right wing memes appeal to biases that people already hold. We have to fight those biases, which is why there’s a meme that leftists memes are walls of text, because we have to do that in order to combat those biases, but that also makes them really bad memes for normies.
People have other biases, etc, to play on. Most people have empathy and an instinct for justice. Most people don’t want to be evicted but know what it’s like. They don’t want to be made redundant but they know what it’s like. They know that the North exploits the South. They don’t like to be sat in rush hour traffic day in, day out. Or living off rushed microwave meals. They know they make money for the boss but don’t know why they can’t persuade the boss for a slightly larger cut. Even those who blame immigrants for everything are starting with real problems, they’re just distracted to hate the wrong people; in part because, as you say, the right head a monopoly on visual spaces.
I know maybe six people IRL, all over 60, who are sceptical about climate change. Everyone else accepts it and wants to do something. They want their gran to be warm in winter but they’re kinda glad that gran is burning less fossil fuel and they feel bad about being glad. Liberalism does not provide answers, only alienation and guilt. And liberal media makes ‘politics’ impenetrable.
There’s a lot of common ground. The problem is that most people are only exposed to liberalism and due to that they do not know there’s an alternative with solutions. The left will lose if it doesn’t use all the tools available to change hearts and minds. Memes are a part of it. When it comes to it, only a few revolutionaries will emerge. The bulk of the population will either be happy that someone is doing something or get in the way. Memes can help to sway people towards agreeing with the revolutionaries. There’s a reason that reactionaries do almost everything they can to shut down all forms of radical media, memes included.
By their nature, they take very little commitment by the audience. Where they might not read a persuasive tract, they might glimpse a funny meme and think, maybe XYZ wasn’t so bad.
I was radical before I saw any Marxist memes. But mine was the Marxism that’s palatable in the West: seen as interesting but outdated, leaning towards Trotskyism, and other ‘Western Marxism’ traits. ML memes encouraged me to question Trotsky/ists and Zizek, et al, and to look into Lenin, Mao, Stalin, Furr, Losurdo, etc. Memes were my inroad to the ML community. They helped me to gain an initial foothold on the key themes, ideas, and arguments.
I’ve also used memes with friends/group chats to broach certain topics that are otherwise hard to bring up. Memes make it easier to keep those topics current. And they provide an easy way for Marxists to remind people that Marxism exists and that you’re a Marxist – without being preachy.
I think memes are one of the “spaces” of the Internet. There’s context for consuming a huge gradient of text and video lengths.
Memes are the immediate, 3 seconds long attention span. And, as we mention, we are horrible at it. For the reasons you recognise. I agree! But we must fight for that’s attention space, because that’s where most people is.
As usual, the fight is harder for us. Doesn’t mean we give up on fighting.
Of course the funnel is different. We have to strategise around it. Different people, media and content for different sections of the funnel. But we need the top of the funnel too, because that’s where real people are.
What about Stalin’s big spoon? It’s nonsense and confusing, but puts Stalin front and center. What else is there?
They got troll face, Chad, polandball, the frog, and the list goes on. Who’s us, on the memeland? In south America we got care bears and the URSAL.
There must be more! We can do fun too, for fucks sake!
With love. :)
Yeonmi Park
She’s a meme about what kind of stories Yanks believe about North Korea.
However, IF the time comes for a revolution those that like leftist memes won’t stop the mobilized leftists and might contribute in some minor way, but not huge.
Power is the ability to get people to labor in a particular direction. so a portion of people that don’t work that much towards the revolution can still helpful a little.
That said, yea we should not encourage complacency or reward that kind of behavior.