I’ve noticed this in a lot of western media recently – going for sheer visceral impact instead of good storytelling. Doing a comedy? Don’t bother with good jokes, just have a lot of juvenile gross-out humor that people will think is “edgy.” A horror movie? Never mind about crafting a suspenseful plot, just throw a lot of gore on the screen. A romance? Don’t bother making the audience care about the characters, just have them look appealing. To me, this is the sign of an industry which is artistically bankrupt at a very fundamental level.