Online food bloggers who binge eat for their viewers’ enjoyment have also been heavily criticized by state-run media. Major video platforms such as Douyin – China’s version of TikTok – have pledged to monitor food-related livestreams and shut down accounts that broadcast binge eating.

Langweixian, a binge-eating vlogger on Douyin with 40 million followers, had all but six of his 300-plus videos deleted from the platform. Langweixian once ate 10 packets of instant noodles in under nine minutes, according to state media.

i’ll never understand how anyone can watch this stuff