https://english.almayadeen.net/articles/analysis/houthis-or-ansar-allah:-why-western-media-including-washingt

"designating Ansar Allah as “Houthis”, according to Amer, “is no longer used in referring to Ansar Allah’s members, but all the [Yemeni] people who live under the [National] Salvation Government in Sana’a and all those who support it.

Asked about how the labeling of Ansar Allah as ‘Houthis’ is going to affect their reputation domestically and internationally, Amer stressed that there is neither a direct effect on them nor is it a distortion for the Yemeni people. But those who label Ansar Allah [as Houthis] are considered by the Yemeni people as “real enemies”.

Amer also said that the US-backed Saudi-led coalition has been “targeting everyone by killing, perpetrating massacres, imposing illegal siege. However, it is displayed in front of the World that those who are targeted are the Houthis.”

“And according to the accusations attributed to what they call Houthis, these crimes become acceptable; although, they are in fact targeting over 80% of the Yemeni population who live in areas under Sanaa Government control”, Amer told Al-Mayadeen English.

Journalism code of ethics’ principle stipulating the “limitation of harm” states that journalists and news outlets should refrain from publishing names that cause harm, so labeling Ansar Allah as “Houthis”, a name that the Saudi and UAE media machines use to attribute to it alleged “violations of human rights”, has become a scarecrow to harm them and tarnish their reputation so that no person can join their ranks; and if they do, he might be a “legitimate” target for the western-backed Saudi-led airstrikes.