World Systems Theory and related concepts often come up whenever people try to explain why Westerners are psychotic counterrevolutionary scum, etc. It’s often suggested that white Americans in particular love third-world exploitation because it directly benefits those same white Americans. We might say “White Minnesotan Joe Cracker wants child slavery in southern Africa so he can get his cheap electronics.” And yeah, that makes sense up to a point…

But Joe Cracker might not understand the relevant supply chain or even the basic composition of his smartphone. He probably doesn’t even know about the existence of said exploitation, much less its nature or purpose. Maybe Joe Cracker WILL revolt without his cheap goods, but he probably doesn’t actually know what goes into producing them or keeping the prices down. So what decisions is he making that render him “complicit” in the profiteering of some massive international corporation like Apple? Falling for their ads?

It’s also worth pointing out that his iPhone doesn’t actually make him richer any more than a Hulu membership does. It’s a cute little toy, but it doesn’t obtain food, housing, medicine or fuel. It’s a cell phone with a billion bells and whistles and a monthly subscription fee. One could starve to death with it in hand. Is this really the “wealth transfer” we keep talking about? This is the socialized bribery Americans perfected?

It seems to me that Joe Cracker is complicit in fuck-all. He doesn’t materially benefit from low wages in southeast Asian textile plants even if he wears one of those shirts they make every single day. It seems that he’s just a different kind of poor from the Bangladeshi serfs who make his sneakers, the kind of poor with tap water, McDonalds, and WiFi. Poor overseas workers make the stupid shit, poor Americans buy the stupid shit, and they both struggle, but at least Joe Cracker has some killer kicks to go along with the Taco Bell and the wireless internet in his shitty apartment. The Nike execs, meanwhile, can smoke cigars and watch the line go up from the VIP lounge.

“Bread and Circuses” seems like a much better explanation for the behavior of these Westerners. Who says Joe Cracker has a good reason for throwing his verbal weight behind an ongoing genocide in Gaza, screaming about nuking Moscow over a slice of Ukraine, and pearl-clutching about the 100 billion victims of Communism in Xinjiang?

  • Max
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    10 days ago

    Marcuse is helpful here. The idea that average people in the US are actively considering how to uphold the imperial global order is preposterous. It’s more insidious. I don’t have One Dimensional Man in front of me so here are some paraphrases from the wiki article. As a disclaimer, the parts of 1D man on the USSR are based on analysis of common largely unsubstantiated western assumptions according to a former soviet psychologist I’ve spoken to about it. As they said, the USSR wasn’t maintained so it clearly had some internal concerns with getting people to accept the socialist mission, but that Marcuse’s concepts aren’t especially prescient factors in that situation, anyway:

    “Modern industrial societies have furthermore created an “affluent society”, which in increasing comfort have disguised the exploitative nature of the system, and have therefore strengthened means of domination and control. Modern “affluent society” therefore limits opportunities for political revolution against capitalism.

    Marcuse contends that in contemporary consumer societies, a select few wield the power to shape our conceptions of freedom by offering us the means to purchase our own happiness. In this state of “unfreedom”, consumers act irrationally by working more than they are required to in order to fulfill actual basic needs, by ignoring the psychologically destructive effects, by ignoring the waste and environmental damage it causes, and by searching for social connection through material items.

    It is even more irrational in the sense that the creation of new products, calling for the disposal of old products, fuels the economy and encourages the need to work more to buy more. An individual loses his humanity and becomes a tool in the industrial machine and a cog in the consumer machine. Additionally, advertising sustains consumerism, which disintegrates societal demeanor, delivered in bulk and informing the masses that happiness can be bought, an idea that is psychologically damaging.”

    I think we are mainly discussing intentionality and semantics.

    Joe Cracker has no ‘good’ reason for supporting the imperial mission abroad but he does because of media influence, latent nationalism, etc.

    • NikkiBOP
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      10 days ago

      Thank you so much, very clarifying.