The culture war has broken a lot of brains but the key to undoing that is to appeal to people’s class interests. They may not consciously understand those interests but they instinctively feel them. They are looking for validation and explanation, but unfortunately oftentimes they will turn to conspiracy theories, identity politics and other forms of magical thinking for answers. Our task is to provide them a real, materialist explanation, but do so not in a condescending way (the most ineffectual way to do class consciousness raising propaganda is to talk to people in the kind of smug, accusatory, “better-than-you” way that liberals do) but in a way that makes them feel seen and feel that their material woes are being taken seriously.