Absolutely. It goes “educate, agitate, organize” for a reason. In the imperial core being a capitalist is a default state of things, so it’s up to us to help people see differently. More and more people are being shoved into the contradictions of capitalism face-first through economic crises, wars, climate disasters, and reactionary policies and policing. But there’s still a lot of privileged people who are personally insulated from the direct effects. Having them on our side is much better than letting them fall into the (shortest ever) liberal-fascist pipeline. That’s where educating comes in, when we have to charitably explain stuff at the risk of the person not being genuine and wasting our effort.