Some petit‐bourgeois fascists probably sincerely considered themselves ‘socialists’ because of how resentful they were towards their haut‐bourgeois competitors, and how little the haute‐bourgeoisie valued their ultranationalism (at first). It does look like the addition of ‘socialist’ to the party name was a marketing tactic first and foremost, though.
Some petit‐bourgeois fascists probably sincerely considered themselves ‘socialists’ because of how resentful they were towards their haut‐bourgeois competitors, and how little the haute‐bourgeoisie valued their ultranationalism (at first). It does look like the addition of ‘socialist’ to the party name was a marketing tactic first and foremost, though.
I looked at your link and noticed the poster at the top - that’s literal Drake meme, just with Hitler and 90 years old?