Because when SMO/Ukraine war began, many western companies began posturing about ceasing all operations with the “aggressor”. Among those were Lego, McDonald’s, IKEA, etc. Some of the companies have sold their assets to local businesses (as is the case with McDonald’s, which became Vkusno i tochka). I haven’t kept track of Lego, but it stands to reason that they did the same - so the shops continue to operate, but not under the “official” brand. Any of it make sense?
Btw i noticed that Lego long resisted opening factory in China. They ultimately did, and by now China produces a lot of strangely identical bricks, i wonder if they sell or would sell those in the rebranded shops in Russia (i bought few figures on Ali since they have Red Army ones for example and they are easily the same quality as original Lego).
It’s really unfortunate that Lego doesn’t make army sets, we could have tanks, Su planes, guns etc. They also made too many space sets but forgot Gagarin.
Probably copycats, and what happened, why did they change it?
Because when SMO/Ukraine war began, many western companies began posturing about ceasing all operations with the “aggressor”. Among those were Lego, McDonald’s, IKEA, etc. Some of the companies have sold their assets to local businesses (as is the case with McDonald’s, which became Vkusno i tochka). I haven’t kept track of Lego, but it stands to reason that they did the same - so the shops continue to operate, but not under the “official” brand. Any of it make sense?
Btw i noticed that Lego long resisted opening factory in China. They ultimately did, and by now China produces a lot of strangely identical bricks, i wonder if they sell or would sell those in the rebranded shops in Russia (i bought few figures on Ali since they have Red Army ones for example and they are easily the same quality as original Lego).
It’s really unfortunate that Lego doesn’t make army sets, we could have tanks, Su planes, guns etc. They also made too many space sets but forgot Gagarin.
They would probably made US army anyway