Are there any notable differences in your opinion that differs ads from propaganda and vice versa? Or do you think that both of these are the same thing?
Are there any notable differences in your opinion that differs ads from propaganda and vice versa? Or do you think that both of these are the same thing?
I seriously think we can learn a lot from marketing (which comes prior to advertising) for communism. They stole it all from us, but with the benefit of being under the leading ideology, they’ve been able to expand, test, iterate and boil down propaganda down to almost a science.
You think ads don’t get to you? They do. They know you better than you know yourself.
How’s this for one: Gen Z wants authenticity, and will trust a video shot on an iPhone in a bedroom or living room more than an overproduced institutional video made by a company.
So what do they do? Ditch the corporate videos and send their product to people you probably follow. That 500 subscriber instagram page will gladly do some promotion for free. They’re not influencers necessarily, and they’re just like you (they just have 500 followers after all). But hey, the company is sending their stuff for free and doesn’t ask anything in return. It’s not really promotion, is it? [recent laws have decided that it is, but it used to be more of a grey area]
Some companies still cling to outdated models, and we retain those as examples of advertising that doesn’t work, but we don’t necessarily question the advertising that does work.
That restaurant with the 400 5-star reviews for example. That’s where you’ll go. Not the one next door that has a 4.3 rating. Because 90% of us trust the opinion of our peers (even if they are strangers online). The days when businesses would advertise in your face and bash their message in until you go to them is over. Now they pull you in and you will naturally gravitate towards them eventually. It might seem more subtle, more covert now but back in the day when our parents were exposed to the “in your face” marketing methods, I doubt they realised what was happening either.
What I’m saying is they adapt. They know when their model doesn’t work anymore and they will find something else that works.
That’s also partly why for prolewiki we decided to completely embrace marketing. It works, and if the bourgeoisie uses it we would be at a severe disadvantage if we didn’t use it too.
Like I said they probably all stole it from us and “liberalised” it. The overlap and parallels are amazing. At the end of the day it boils down to listening to people, understanding their problem, and finding a solution for it. I know that’s really vulgarising it but you can see this applies to propaganda and advertising both.