Same thing. The father of modern ads and PR literally wrote the book on propaganda.

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Ads sell products/services, propaganda sells ideas.

From Parenti’s Inventing Reality:

Owners themselves must have a care not to offend other large financial interests, especially those of big corporate advertisers. Todd Gitlin reports:

The knowledge of who pays the bills can’t be dispelled, even though it doesn’t always rise to consciousness. Network executives internalize the desires of advertisers. CBS’s Herman Keld … didn’t qualify his answer when 1 asked him whether ad agencies—and affiliates—are taken into account in programming decisions. “I would say they are always taken into account. Always taken into account… .”

The notion that the media are manipulated by big moneyed interests is dismissed by some as a “conspiracy theory.” But there is nothing conspiratorial about it. Because they pay the bills, advertisers regard their influence over media content as something of a “right.” And media executives seem to agree. As erstwhile CBS president Frank Stanton said: “Since we are advertiser-supported we must take into account the general objective and desires of advertisers as a whole.”

I seriously think we can learn a lot from marketing (which comes prior to advertising) for communism. They stole it all from us, but with the benefit of being under the leading ideology, they’ve been able to expand, test, iterate and boil down propaganda down to almost a science.

You think ads don’t get to you? They do. They know you better than you know yourself.

How’s this for one: Gen Z wants authenticity, and will trust a video shot on an iPhone in a bedroom or living room more than an overproduced institutional video made by a company.

So what do they do? Ditch the corporate videos and send their product to people you probably follow. That 500 subscriber instagram page will gladly do some promotion for free. They’re not influencers necessarily, and they’re just like you (they just have 500 followers after all). But hey, the company is sending their stuff for free and doesn’t ask anything in return. It’s not really promotion, is it? [recent laws have decided that it is, but it used to be more of a grey area]

Some companies still cling to outdated models, and we retain those as examples of advertising that doesn’t work, but we don’t necessarily question the advertising that does work.

That restaurant with the 400 5-star reviews for example. That’s where you’ll go. Not the one next door that has a 4.3 rating. Because 90% of us trust the opinion of our peers (even if they are strangers online). The days when businesses would advertise in your face and bash their message in until you go to them is over. Now they pull you in and you will naturally gravitate towards them eventually. It might seem more subtle, more covert now but back in the day when our parents were exposed to the “in your face” marketing methods, I doubt they realised what was happening either.

What I’m saying is they adapt. They know when their model doesn’t work anymore and they will find something else that works.

That’s also partly why for prolewiki we decided to completely embrace marketing. It works, and if the bourgeoisie uses it we would be at a severe disadvantage if we didn’t use it too.

Like I said they probably all stole it from us and “liberalised” it. The overlap and parallels are amazing. At the end of the day it boils down to listening to people, understanding their problem, and finding a solution for it. I know that’s really vulgarising it but you can see this applies to propaganda and advertising both.

Propaganda trying to convince you to work at a gas camp to exterminate the untermensch and propaganda convincing you to buy a hamburger are definitely on wildly different levels of severity, but I think both have the same roots.

There’re reasonS why in many laungage, they use the same word for both.

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Ads are a type of propaganda.

Propaganda is simply trying to convince people of one idea or another. My product is better than another. My ideology is better than another. Propaganda isn’t a bad thig on its own. When we post fliers up denouncing some imperial core action or another, or make some public statement, it is a form of propaganda.

Ultimately, propaganda is the art of winning hearts. It isn’t inherently truthful and it isn’t inherently deceitful. It is as honest or deceitful as its maker.

I would say that ads are a form of propaganda specifically focused on making the target buy something or generate profit in some other way. Really, most things contain an element of propaganda. Whether it’s detrimental (to the proletariat) depends on the intent – propaganda from the imperial core (e.g. ads, “news”, government-aligned entertainment like the many long-running copaganda series) is not the same as propaganda from socialist countries (e.g. promoting socialist values, encouraging people to participate politically, deconstructing imperialist lies)

Ads make profits

Propaganda can be used for different purposes

People saying that ads are specifically about making people buy things - what about political ads? I don’t necessarily believe in voting for elected representatives, but I do think voting is a separate act to purchasing.

People saying all ads are propaganda, what about being listed in a directory, or a basic factual “Gardener available, call 000” post on a community noticeboard? I don’t think it necessarily meets the definition of trying to change someone’s mind.

not really much. I think some ads are less so being they’re trying to tell you about something you might need or want, but still kind of propaganda even there.