Reddit is ending Reddit Gold and users are furious::undefined

  • Meow.tar.gz@lemmy.goblackcat.com
    link
    fedilink
    English
    arrow-up
    210
    arrow-down
    1
    ·
    1 year ago

    While reddit makes further enemies, I laugh because I know the #fediverse will benefit from their outflow. The fediverse will become even more diverse.

      • BaggySpandex@lemmy.world
        link
        fedilink
        English
        arrow-up
        56
        arrow-down
        43
        ·
        1 year ago

        Capitalism is fine as long as people aren’t complete scumbags about it. Rare, I know. It’s a human morality proposition.

        • axtualdave@lemmy.world
          link
          fedilink
          English
          arrow-up
          77
          arrow-down
          14
          ·
          1 year ago

          Capitalism is great, but it absolutely must be tempered by regulation.

          The problem comes when the capitalist gains influence over the regulator, aka, regulatory capture.

          • NightOwl@lemmy.one
            link
            fedilink
            English
            arrow-up
            8
            arrow-down
            2
            ·
            1 year ago

            Capitalists love regulations and do a lot to make sure financial laws are in their favor and make great use of government handouts they help orchestrate for themselves.

          • Azzu@lemm.ee
            link
            fedilink
            English
            arrow-up
            2
            arrow-down
            1
            ·
            1 year ago

            To be a little more exact, capitalism is great, but only if each person has roughly the same amount of money, no matter what they do. That is what you’re trying to achieve with regulations.

        • ChatGPT@lemmy.world
          link
          fedilink
          English
          arrow-up
          61
          arrow-down
          16
          ·
          1 year ago

          Capitalism could be amazing if the psychos of society didn’t constantly rise to the top then again the same could be said for communism and just about every other system we’ve tried.

          • DampSquid@feddit.uk
            link
            fedilink
            English
            arrow-up
            63
            arrow-down
            4
            ·
            1 year ago

            That’s because Capitalism rewards exploitative psychos, essentially by design

            • ChatGPT@lemmy.world
              link
              fedilink
              English
              arrow-up
              21
              arrow-down
              3
              ·
              1 year ago

              Any system has to give a group of people some authority to keep order the crazies will eventually work their way in and ruin it.

            • FediFuckerFantastico@lemmy.world
              link
              fedilink
              English
              arrow-up
              19
              arrow-down
              11
              ·
              1 year ago

              Doesn’t communism do the same? In fact why the fuck do the crazy psychos rise to the top seemingly everywhere? Is this one of those “nice guys finish last” kinda deals or some phenomenon I’ve never heard of?

              • mimic_kry@lemmy.one
                link
                fedilink
                English
                arrow-up
                15
                arrow-down
                1
                ·
                1 year ago

                I like to think there’s a distinct difference, summed up like so:

                Communism attempts to put the control and distribution of resources (capital) on the collective, ie everyone. Since everyone effectively owns it, it feels like nobody does.

                Capitalism puts it on individuals. Nowadays, almost all of these individuals acquired their resource(s) by inheritance. If not, by dubious (morally questionable) means.

                This is a simplification that may upset people on both sides, but it’s about as clean as I can think to make it.

                Note: the following is from the perspective of a somewhat average person living in the US.

                My personal thought is that the democratic republic political system would ideally be coupled with the communistic (I’d prefer federated unions, ie federations, but speaking broadly) economic one. They seem to be natural matches.

                However, it seems the coupling of said republic with capitalism causes significant and repeated backslides on social issues and education. Capital owners, after all, are most interested in maximizing gains while minimizing losses; this has led to a fairly high number of people being convinced to think that education is bad, especially university level education. Which, in turn, makes them compliant voters and eager workers, often severely underpaid. Which they, of course, have no idea of knowing since they likely have never left their birth town.

                That’s not to say that such things won’t happen with communism. They should happen a lot less, but only if we put controls in place to combat abuse and overreach. In other words, regulations. Capitalism…might be beyond hope at this point, given how capital owners have been acting lately.

                I don’t know what will actually end up working, but I hope we try something new soon. Because this ain’t it. Preferably before we extinct more species. Hopefully before we extinct ourselves.

                I keep ranting, sorry for the wall of text.

                • Morose mammal@lemmy.fmhy.ml
                  link
                  fedilink
                  English
                  arrow-up
                  2
                  ·
                  1 year ago

                  I don’t know what will actually end up working, but I hope we try something new soon.

                  Personally I don’t think there is a one-size-fits-all solution. Each problem needs a different approach. We need to figure out how to have all these systems work in tandem.

              • Seasoned_Greetings@lemmy.world
                link
                fedilink
                English
                arrow-up
                11
                ·
                1 year ago

                It’s because of the concept of successful ambition correlating with the lack of morals or integrity. It just so happens that people ambitious enough to do whatever it takes to rise through the ranks often have to be necessarily immoral to step on people to get to the top.

                People who have others’ best interests at heart simply don’t take advantage of the opportunities as often because a number of those opportunities would involve unfairly stepping on someone else.

                So to answer your question, yes, ambitious assholes tend to ride faster and further than good people. Kind of like how a large portion of cops tend to be former bullies.

              • Action Bastard@lemmy.world@lemmy.world
                link
                fedilink
                English
                arrow-up
                10
                ·
                1 year ago

                It’s because people are too focused on who controls the capital and not focused enough on what the capital itself is actually doing.

                It doesn’t much matter whether it’s controlled by a Capitalist or a Communist if the person controlling the capital is a fucking idiot. Hell, it honestly doesn’t even matter that much if they’re smart, because the actual driver of growth has always been competition, which is only very indirectly connected to who controls the Capital, largely because it’s pretty much always been taken at the point of a gun for all of human history and likely will be for as long as we exist unless we somehow manage to decide on post-scarcity society rather than infinite growth society.

          • maxcorbetti@lemmy.world
            link
            fedilink
            English
            arrow-up
            13
            arrow-down
            1
            ·
            1 year ago

            Want to say, “Communism” is democratic control of the economy. So ideally there is no “top”.

        • grte@lemmy.ca
          link
          fedilink
          English
          arrow-up
          28
          arrow-down
          5
          ·
          1 year ago

          You’re putting the cart before the horse. Capitalism incentivizes people to be scumbags.

              • Dark Arc@lemmy.world
                link
                fedilink
                English
                arrow-up
                5
                arrow-down
                11
                ·
                1 year ago

                As is capitalism incentivizing people to be scumbags, as trendy as that perspective is.

                • grte@lemmy.ca
                  link
                  fedilink
                  English
                  arrow-up
                  18
                  arrow-down
                  4
                  ·
                  edit-2
                  1 year ago

                  No, the competitive nature of capitalism definitely incentivizes people to do very shitty things to each other for personal gain. Or have you not heard of the Gilded Age? Or our current climate crisis? Or strike breaking? Or the incredible wealth inequality we are seeing today?

                  [edit] The Irish Potato Famine? The Bengal Famine? Belgium in the Congo? Sweatshop labour? Coups in South America for the benefit of fruit companies? Wars in the Middle East for the sake of oil? Clear-cutting of the Amazon? Any of this ringing a bell?

    • muertinez@lemmy.world
      link
      fedilink
      English
      arrow-up
      22
      ·
      1 year ago

      i may get some flack for this but i honestly think reddit had it’s best years when alexis was most involved.

        • Beetschnapps@lemmy.world
          link
          fedilink
          English
          arrow-up
          4
          arrow-down
          1
          ·
          1 year ago

          OP mentioned how badly the company was managed. So yea, 2017 saw them take a lot of money, go in a hiring spree… and do jack shit to improve the platform.

          Fast forward to now and mods used 3rd party apps to do the job that they do FOR FREE, all while Reddit made… NFTs?

  • ziggurism@lemmy.fmhy.ml
    link
    fedilink
    English
    arrow-up
    134
    ·
    1 year ago

    Didn’t Reddit gold start as just a user-run bot, that kept a tally of how many times it had been invoked for any particular recipient?

    And then Reddit forced the bot to retire so they could offer a paid version. And now they’re retiring their mandatory replacement. Good job Reddit.

    • sijt@lemmy.world
      link
      fedilink
      English
      arrow-up
      56
      ·
      1 year ago

      That’s what’s great about all these companies. They take credit for, and try to derive value from, things they didn’t actually create. Reddit keeps on talking about “their” data that was created by users, for free, and moderated by other users, also for free. Yet it’s somehow theirs and they can sell it?

      Twitter didn’t invent hashtags. They were user created annd eventually incorporated in to the service.

      These services add very little value, but they believe they add it all.

      • pips@lemmy.film
        link
        fedilink
        English
        arrow-up
        5
        ·
        1 year ago

        What they’re good at is seeing trends kind of late and then making everyone believe they invented them. They’re quite good at that. Most would call that a grift.

        What they should be is platforms and tools for people to interact, with some controls to prevent Nazis and MRAs from ruining things for everyone.

      • whofearsthenight@lemmy.world
        link
        fedilink
        English
        arrow-up
        4
        ·
        1 year ago

        Lol twitter didn’t even invent calling it “tweets”, @ mentions, retweets, etc. Like reddit, most of product development past the very basic idea came from the community.

      • ziggurism@lemmy.fmhy.ml
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 year ago

        Hashtags were invented by the Twitter community. And the @ sign account linking was invented by Twitter third party apps, which Elon musk killed

    • jonne@infosec.pub
      link
      fedilink
      English
      arrow-up
      21
      ·
      1 year ago

      Are people really upset about it? To me it was always pointless, and the few times I got gold and was allowed to peek into r/lounge it was just full of the most insufferable users (just people that thought they were special because they got gold).

      • toxic_cloud@lemmy.world
        link
        fedilink
        English
        arrow-up
        10
        ·
        1 year ago

        I think the point is more that it’s something people paid real money for just to have them rip it away with basically no notice and no replacement.

      • treadful@lemmy.zip
        link
        fedilink
        English
        arrow-up
        9
        ·
        1 year ago

        The benefits of receiving it were meh. But it was a way to show recognition for people and supporting the site. One of the few ways they would even receive revenue, for little to no effort. I don’t know why they didn’t just lean into it harder.

    • dan@lemm.ee
      link
      fedilink
      English
      arrow-up
      10
      ·
      1 year ago

      That story is so common. They destroyed Secret Santa that way. User-run thing that got some traction so they built redditgifts around it, then decided redditgifts wasn’t sufficiently profitable so canned it and took the user-run part down with it.

      • ZapBeebz_@lemmy.world
        link
        fedilink
        English
        arrow-up
        9
        ·
        1 year ago

        I will continue to be bitter about them killing secret Santa. It was such a great tradition, killed off far too soon because it “wasn’t profitable enough”, nevermind that the point of the event is to celebrate the holiday season and the spirit of giving

        • CoderKat@lemm.ee
          link
          fedilink
          English
          arrow-up
          0
          ·
          1 year ago

          Didn’t it also start off as an entirely user run thing before Reddit admins took over it?

          • ZapBeebz_@lemmy.world
            link
            fedilink
            English
            arrow-up
            1
            ·
            1 year ago

            Yes it did. And then they ran it for a handful of years. And then they killed it. Brutally.

  • Briongloid@aussie.zone
    link
    fedilink
    English
    arrow-up
    78
    arrow-down
    2
    ·
    1 year ago

    My belief is that they want to tokenize Karma and any other reward/currency will compete against their new tradable currency.

    I believe they had already said years ago that the r/CC moons was a test run for something site-wide.

    Personally I made $300 after moons first tanked, just from some lame comments in the subreddit that was ruined by the scheme.

    I will likely use my 150k+ Karma account for profit if this happens and it won’t be for the benefit of the community like the last decade of my activity used to be.

    Lemmy is now where I participate in a positive way.

    • Varcour@lemm.ee
      link
      fedilink
      English
      arrow-up
      38
      ·
      1 year ago

      Because the karma removed wasn’t bad enough as is. What could possibly go wrong with a scheme like that?

      But if they want to throw a bit of money my way to quit, I’m not going to say no either…

    • SpaceshipPanda@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 year ago

      Talk on the main post on Reddit that discussed these changes is that some of the API change documentation included information on what change will actually happen now that they’re sunsetting coins. Tipping replacing coins and karma having monetary value. If thats true Reddit is truly dead. Read that post and made a Lemmy account!

    • Flying Squid@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      1 year ago

      Yeah, I have a feeling, just based on the fact that I’ve had a lot of posts do really well, that I could make some money from Reddit if they do that.

      But I’m not greedy. I’m not rich either, but fuck them, I wouldn’t participate if they asked me.

      • Contramuffin@lemmy.world
        link
        fedilink
        English
        arrow-up
        12
        ·
        1 year ago

        Take the money and donate to Lemmy? Idk, the way I see it, money in your hands is better than money in Reddit’s hands. Your karma is going to be there anyways, the difference is merely deciding whether Reddit gets to keep the money or not.

        • Flying Squid@lemmy.world
          link
          fedilink
          English
          arrow-up
          10
          ·
          1 year ago

          It won’t be retroactive, I’m sure. In order to do that, I would have to go back to being an active Reddit user, which I will not do. I am done with Reddit.

  • blueskiesoc@lemmy.world
    link
    fedilink
    English
    arrow-up
    60
    ·
    1 year ago

    Remember kids, don’t let the news tell you how to feel. Watch out for words in the title like “outrage” and “furious”. Anger increases engagement and they know it.

    • SpaceCowboy@lemmy.ca
      link
      fedilink
      English
      arrow-up
      11
      ·
      1 year ago

      Yeah internet “outrage” is a weird thing.

      I scrambled 10 years of my reddit activity, which would appear to be outrage. But in reality it was more like “meh, well reddit sucks now, I guess I’ll go somewhere else. I’ll just remove whatever value I may have added to the site on my way out since I don’t want to reward a corporation for bad behaviour.”

      I guess some people may be outraged, and they’ll be the most vocal ones. But most people are probably like “this kinda sucks, but meh whatever” and move on. You just don’t hear a lot from these people.

  • elrik@lemmy.world
    link
    fedilink
    English
    arrow-up
    59
    arrow-down
    3
    ·
    1 year ago

    This finally pushed me to stop supporting the platform with a premium sub and now here I am, checking out lemmy!

    • Boz (he/him)@lemmy.one
      link
      fedilink
      English
      arrow-up
      2
      ·
      edit-2
      1 year ago

      Welcome aboard! We have beans! Also, I saw a fellow lemming giving out Lemmy lemons, so those, too. (Someone from kbin is going to have to help me out with their team’s memes…)

  • superkret@lemmy.world
    link
    fedilink
    English
    arrow-up
    56
    arrow-down
    4
    ·
    1 year ago

    All those users complaining about their coins going to waste and I’m wondering why the fuck you’d ever spend real money on that.
    That’s like paying for porn.

    • zos_kia@lemmy.fmhy.ml
      link
      fedilink
      English
      arrow-up
      14
      ·
      1 year ago

      You know the company and the users are completely divorced when you read something like that. Redditors have spent years telling each other that awards are useless and a waste of money - then the admins touch it and everybody flips their lid. I for one am glad I’m no longer part of that toxic relationship.

      • CashewNut 🏴󠁢󠁥󠁧󠁿@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        ·
        1 year ago

        There was that confessional reddit mod post that admitted some mods were blowing thousands of dollars on bots to boost the popularity of their own sub. I’ve also seen people complain that they blew hundreds to thousands on shitty avatars.

        I’m in awe at the sheer lunacy of some people. These are people that don’t even know the concept of “touching” or “grass”.

      • The_Nostromo@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        The problem is treating an entire community as some sort of singular entity. People do this shit all the time and make claims like “redditors are so hypocritical” when in reality you have two completely different groups of people saying different things but are both users in the same community.

    • Pavr@feddit.nl
      link
      fedilink
      English
      arrow-up
      8
      arrow-down
      1
      ·
      1 year ago

      I paid for coins on reddit to give gold awards to people so they could enjoy reddit ad free.

      • Azzu@lemm.ee
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        1
        ·
        edit-2
        1 year ago

        You could have given them a link to ublock origin (or on mobile some other adblocker in form of an app) instead for $0.

        It was still nice of course, but just so unnecessary.

    • freundTech@feddit.de
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 year ago

      I was subscribed to reddit Premium for a long time (at the old, grandfathered in price), because it gave me ad free browsing, the ability to sort saved posts into categories and filtering subs from r/all before that was available to everyone.

      Premium also gave you 700 coins per month, so now I have 20000 coins saved up.

    • Boz (he/him)@lemmy.one
      link
      fedilink
      English
      arrow-up
      2
      ·
      1 year ago

      Paying for porn is a good way to get quality porn, IMO, because you support the people making what you like. But if you’re not picky, I suppose it doesn’t matter. Whatever floats your goat.

  • notannpc@lemmy.world
    link
    fedilink
    English
    arrow-up
    42
    ·
    1 year ago

    Are they furious? Sure. But I feel like anyone still on Reddit just doesn’t care what they do, they’ll still be there scrolling.

    • Flying Squid@lemmy.world
      link
      fedilink
      English
      arrow-up
      16
      ·
      1 year ago

      Oh I guarantee you there are plenty of sunk cost people who won’t leave but hate everything about it.

  • AFK BRB Chocolate@lemmy.world
    link
    fedilink
    English
    arrow-up
    36
    ·
    edit-2
    1 year ago

    Just looked and I have 1100 coins. Not sure what from, I’ve never bought any. Any suggestions for them?

    Never mind, I decided I only go to Reddit now for one small, private sub, so I went there and gave awards to posts I thought were good.

    • 🔍🦘🛎@lemmy.world
      link
      fedilink
      English
      arrow-up
      17
      ·
      edit-2
      1 year ago

      Not sure what from

      When other people give big awards to your posts/comments, you actually get some coins as well.

      • AFK BRB Chocolate@lemmy.world
        link
        fedilink
        English
        arrow-up
        16
        ·
        1 year ago

        Huh, interesting. There were a few times it said I was gifted premium, but I never did anything with it. Well, doesn’t matter now, I guess.

        You know, the thing that strikes me as particularly odd is that apparently they’re going to retroactively delete the existing awards. I’d imagine there are some people who feel tied to their Reddit accounts because the awards and karma were important to them, so stripping anything like that away seems like it would make those people feel less attached to Reddit and more likely to move on. They really seem to be scuttling the site.

        • shashi154263@lemmy.world
          link
          fedilink
          English
          arrow-up
          7
          ·
          1 year ago

          I’d imagine there are some people who feel tied to their Reddit accounts because the awards and karma were important to them, so stripping anything like that away seems like it would make those people feel less attached to Reddit and more likely to move on.

          Not only that, but they’ll probably be angry on reddit as well.

        • CannaVet@lemmy.world
          link
          fedilink
          English
          arrow-up
          6
          arrow-down
          2
          ·
          1 year ago

          He’s literally just doing whatever Musk tells him to. Get rid of all the people who cared about the site, then you can advertise your site as a walled garden for bigots and terrorists

  • Em Adespoton@lemmy.ca
    link
    fedilink
    English
    arrow-up
    31
    ·
    edit-2
    1 year ago

    Here’s what I received today… first time I’ve visited Reddit in over a month:

    Hello from Reddit,

    We’re reaching out because you have Reddit Premium and/or Reddit Coins on your account.

    TL;DR: We’re making updates to awards and coins on Reddit that we’ll complete by September 12, 2023. As part of this, we made a decision to move away from Reddit coins and awards. This includes the 700 monthly coins* and Premium Awards, which are currently part of the Reddit Premium experience.

    You’ll still be able to use your Reddit Coins until September 12, after which they’ll be removed from your account.

    Note: all other current Premium perks will still continue to exist, including the ad-free experience.

    As we looked at our current awarding system, there was consistent feedback from redditors that stood out – particularly around the clutter from awards and all the steps involved with awarding content. We also learned that redditors want awarded content to be more valuable. With that, we are reworking how great content and contributions are rewarded on Reddit. We will have more updates to share soon.

    If you have further questions please check out our announcement post to read more about the update.

    • This perk is part of the paid Reddit Premium experience
    • scottywh@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      ·
      1 year ago

      I got this message too… Guess maybe I’ll look and see what the hell coins i could possibly have … I’ve only had people give me gold like twice over 15 years though and never even really knew what the hell to do with it.

      • FordBeeblebrox@lemmy.world
        link
        fedilink
        English
        arrow-up
        10
        ·
        1 year ago

        I ended up with a fairly sizable pile of gold after ten years of drunken shitposting and never really got the appeal of the gold lounge sub. I just went around and threw random shinies at people saying especially vitriolic things about Huffman before nuking my account.

        • scottywh@lemmy.world
          link
          fedilink
          English
          arrow-up
          8
          ·
          1 year ago

          Apparently I’ve got 300 coins sitting there…

          What the hell can I actually do with that?

          Anything?

          • FordBeeblebrox@lemmy.world
            link
            fedilink
            English
            arrow-up
            6
            ·
            1 year ago

            They have like 500 various awards so just pick some that look fun and decorate funny comments I guess.

            Actually useful? Nah

            • scottywh@lemmy.world
              link
              fedilink
              English
              arrow-up
              4
              ·
              1 year ago

              I literally don’t even know how to do that though… Lol… 😂

              Guess I’ll Google it in the next couple days if I’m bored

              • Em Adespoton@lemmy.ca
                link
                fedilink
                English
                arrow-up
                4
                ·
                1 year ago

                I plan to just let mine sit there forever in an abandoned account… unless I get around to scorched earthing my account. But really, I can’t be bothered to put that much effort into Reddit.

          • TheGreatFox@lemmy.world
            link
            fedilink
            English
            arrow-up
            2
            ·
            1 year ago

            I’ve also got 300, no clue what to do with it. Maybe give out 3 random silvers? Not that it does anything.

          • CoderKat@lemm.ee
            link
            fedilink
            English
            arrow-up
            2
            ·
            1 year ago

            I’m just gonna let mine die. I don’t want to use the site any more than necessary. The kinds of posts I’d want to draw attention to at this time are those that would appear hypocritical to give rewards to. I don’t want to give the impression of having given Reddit money (even though I’ve never bought a reward and all my coins are from receiving).

            • FordBeeblebrox@lemmy.world
              link
              fedilink
              English
              arrow-up
              1
              ·
              1 year ago

              FWIW, I overwrote and nuked my account at the end of June same time as Apollo went dark. Threw out every free award I had before doing it, while still using the free API and just the app I paid for.

              At this point, I’d say log in and remove your content, but interacting with the site any further is giving site traffic numbers they shouldn’t have. If you want to give awards, gild comments about the fuckery afoot

  • red@feddit.de
    link
    fedilink
    English
    arrow-up
    24
    arrow-down
    1
    ·
    1 year ago

    Yea, my 29.1k coins aren’t happy about this change

      • red@feddit.de
        link
        fedilink
        English
        arrow-up
        3
        ·
        1 year ago

        Reddit Premium gave me 700 per month while also enabling premium users to use a bunch of fancy awards for cheap. So I never used most of the monthly coins and they accumulated over time.

        • dill@lemmy.one
          link
          fedilink
          English
          arrow-up
          3
          ·
          1 year ago

          Thanks for supporting reddit when we loved it. And leaving when we hated it.

      • Dozzi92@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        What if Spez’s intention all along was to tear down the machine from the inside. Anyone who was on it 10+ years ago could see it had perhaps grown a little too big for it’s britches.

        • HardlightCereal@lemmy.world
          link
          fedilink
          English
          arrow-up
          8
          arrow-down
          3
          ·
          1 year ago

          Glass onion, mate. There’s a human psychological blindness to see the rich as fundamentally competent and smart. To believe there are layers to it. But fundamentally, it’s transparent. It’s just incompetence.

          • Dozzi92@lemmy.world
            link
            fedilink
            English
            arrow-up
            3
            ·
            1 year ago

            I definitely subscribe to Hanlon’s razor, as well as the idea that for every rich person who earned it there’s a hundred, or a thousand, that were given it.

            I was just being sarcastic though. I don’t know anything about spez either. I just like to joke about everything.

  • realitista@lemm.ee
    link
    fedilink
    English
    arrow-up
    23
    ·
    1 year ago

    I just gave away 26 Reddit golds to everyone I liked in /r/RedditAlternatives

    Never paid for gold but somehow had like 10 years of it on my 16 year account.