How the Army Made a Deal with UFL Football and The Rock Despite Doubts over the Sponsorship's Worth
www.military.com
The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
  • big_spoon
    16·
    2 months ago

    well…the army didn’t know that de-listing was that the rock was cooking

      • big_spoon
        3·
        1 month ago

        well…he’s not called “the people’s champion” for nothing

  • TonyTonyChopper@mander.xyz
    10·
    2 months ago

    The service isn’t allowed to advertise on TikTok, where young Americans consume much of their media. While the Army has boosted investments in Instagram and streaming platforms, it’s still heavily invested in traditional cable advertising.

    no wonder they can’t get anyone. No young person has cable, let alone uses it