A digital footprint – sometimes called a digital shadow or an electronic footprint – refers to the trail of data you leave when using the internet. It includes websites you visit, emails you send, and information you submit online. A digital footprint can be used to track a person’s online activities and devices.
Example: memes, videos, tweets…etc, too trackable, some struggle getting hired because of it, more will for less.
After all this, are capitalists these lazy at naming? It uses the same name as carbon footprint which also directs blame on the individual and makes a person get shamed by peers for not their fault.
The comparison to the carbon or ecological footprint may be apt. The concept came from British Petroleum and was a successful propaganda campaign to individualize the blame of climate change. In many respects its the same with digital footprint. Sure you can minimize your own footprint, of whichever type, by making huge personal sacrifices, but that won’t have much effect on the bigger pircite. The superstructure of ecological destruction or an internet that is used to surveil and sell cannot be changed without revolution.
