• BelieveRevolt [he/him]@hexbear.net
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    3 months ago

    My first thought was that they’re probably lying, there’s no way the slop machine actually takes effort to run, stop trying to pretend like it does. Another comment in this thread said it’s like pulling the gacha lever trying to get something usable out of it, and that’s probably what they spent their time on, which does sound absolutely horrible and the results aren’t even good. The car a few seconds in charitably looks like it’s from a PS2-era cutscene, and that’s apparently the best they could do.

    • CarmineCatboy2 [he/him]@hexbear.net
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      3 months ago

      Filmmaking is a labor of reiteration too. So it’s not just getting the slop machine to finally get something workable. The problem arrives when you need to make a minute adjustment for the Nth time that week and of course the slop machine can’t help but re-make the whole thing again, introducing new minute changes that you don’t want made.

    • Johnnyvibrant@discuss.tchncs.de
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      3 months ago

      I don’t think they are lying tbh. That’s the problem with ai, most of the time it gets it wrong so you need to tell it “no, I want this…”

      Why they didn’t just film the advert in the weeks they wasted trying to get autocorrect to create a video I dunno.

    • tane@lemy.lol
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      3 months ago

      They’re saying this bullshit because it’s not just an ad for McDonald’s, it’s an ad for AI itself