As if they’re such a force for good that they outshine every other organisation. Like, sorry Red Cross, sorry Doctors Without Borders, you’re just not good enough to be global forces for good TM.
Or is it the whole thing, including ‘America’s Navy’? As if some pirate of the high seas willing to plaster that slogan across their boat would be bothered about intellectual property. Hoping to lull their victims into some kind of false sense of security. ‘Oh don’t worry guys, it’s the US navy coming at us, and they’re a global force for good TM’. I don’t think I’ve seen a more cynical slogan for a military organisation.
By using the trademark, they’re also making it obvious that the main audience is intended to be US civilians.
It’s doubly revealing. Unfortunately for them, they’re kinda telling everyone that this isn’t a description that anyone would use to describe the navy; it’s just a brand slogan. Strange, strange, strange.
Edit: thinking of it, they’d be better with a testimonial. “I saw the navy and I just felt safe. I slept like a baby. Nordstream? No, never heard of it. Like the Vikings?” — Bob, from the Baltic Sea.
As if they’re such a force for good that they outshine every other organisation. Like, sorry Red Cross, sorry Doctors Without Borders, you’re just not good enough to be global forces for good TM.
Or is it the whole thing, including ‘America’s Navy’? As if some pirate of the high seas willing to plaster that slogan across their boat would be bothered about intellectual property. Hoping to lull their victims into some kind of false sense of security. ‘Oh don’t worry guys, it’s the US navy coming at us, and they’re a global force for good TM’. I don’t think I’ve seen a more cynical slogan for a military organisation.
By using the trademark, they’re also making it obvious that the main audience is intended to be US civilians.
It’s doubly revealing. Unfortunately for them, they’re kinda telling everyone that this isn’t a description that anyone would use to describe the navy; it’s just a brand slogan. Strange, strange, strange.
Edit: thinking of it, they’d be better with a testimonial. “I saw the navy and I just felt safe. I slept like a baby. Nordstream? No, never heard of it. Like the Vikings?” — Bob, from the Baltic Sea.