The whole business aspect of it is really cancerous. Players being demonized the moment they want to get paid their value, Being a good fan means swearing blindly loyalty your entire life to a team that only wants to make profit off you, and sometimes those teams are literally run by incompetents for decades and you have to deal with the team losing. Like starting to like a team that is well run, that invests in infrastructure, players and staff and thus wins a lot is being a fake fan lol.