I think that memes do play a role, and the idea of using memes for political propaganda isn’t new either. A lot of the memes Bolsheviks used even look similar to modern day versions. The soyjack being a prime example

In my opinion, the value of memes is that they’re easy to digest and they’re a conversation starter. It’s important to remember that we have to meet people at their current stage of political education development. Memes should be seen as an entry point for people who have little political understanding. Memes are very easy to share, and people are much more likely to look at them than long essays or videos analyzing the subject.

When somebody sees a meme that resonates with how they feel then it creates an emotional response. This acts as a hook to get the person to investigate the issue further. It’s a really good practice to add links to articles providing a deeper analysis of the subject in a meme. If the meme clicks then the person might follow the link and get further educated.

A key to a making a good meme is for it to present a particular problem in a relatable way and frame it in a way that gets people thinking in the right direction.