Let’s say that the global coffee industry generates $460 billion in revenue in a year.
- How much of it goes to Africa (the whole continent)?
- How much of it goes to Starbucks?
answer
I found this transcription of a talk between Russian and Ugandan delegations. The Ugandan president, Yoweri Kaguta Museveni, says that:
the global business for coffee is worth $460 billion. […] But of those $460 billion the coffee producing countries of the whole world share only $25 billion and Africa shares only $2.4 billion out of $460 billion. […] Germany earns more from coffee than the whole of Africa. Germany earns $6.85 billion from coffee […]
I am not sure how I can verify these claims. I found the coffee industry stats on Statista but their graphs vs. the text summaries show different numbers:
- Africa’s revenue in the Coffee market amounts to US$4bn in 2023. But the graph looks like $7.5 billion.
- Global revenue in the Coffee market amounts to US$88bn in 2023. Graph looks like $450 billion though.
- Germany’s revenue in the Coffee market amounts to US$7bn in 2023. Graph looks like $45 billion. They don’t grow any coffee.
Whichever numbers are correct the bigger picture remains the same.
I guessed
I checked the answer and I was really close.