It might a bit conspiratorial on my part but this post is super uninteresting. Feels like some intern at a Marvel PR department made this post on a schedule and then it got upvoted by bots to drive engagement. The comments in the thread are just as uninteresting as the post.
Before social media they were sports people, writers, music artists, filmstars. The term “influencer” isn’t new and had been part of marketing degrees pre-internet simply referring to specific individuals with an audience that they held influential power over.
Today it’s used to generally refer to everyone with any kind of social media following, referring to everyone from bloggers to tweeters to streamers and youtubers to thirstposters on instagram. Ultimately it hasn’t changed in meaning much it’s just moved out of marketing rooms and into collective use.
Yup, I just didn’t heard the therm before the Social Media boom, maybe because in Spain it uses another therm?.. But yeah that.