It might a bit conspiratorial on my part but this post is super uninteresting. Feels like some intern at a Marvel PR department made this post on a schedule and then it got upvoted by bots to drive engagement. The comments in the thread are just as uninteresting as the post.
I studied marketing. Yes, this is a marketing strategy and also a market/population study. Social Media was invented for this specifically.
Working like a charm.
And you can’t imagine how cheap it is!