“The fact that Instant Pot is already being framed as a corporate cautionary tale—the company that went bankrupt bc they made a product so durable & versatile that its customers had little need to buy another one—instead of as a critique of capitalism is deeply, deeply depressing.”
They seem to sell like crazy every time theres some kind of sale, though.
But also the OPs article claiming that it went bankrupt because its too good is bull. Ive plenty of appliances that have lasted a long time. The bigger issue for Instant Pot is the lack of diversity and features on its core product that make it stand out. Plenty of companies make similar pressure cookers.
Also found this article https://www.bonappetit.com/story/instant-pot-bankrupt