For the life of me I cannot pinpoint exactly when late stage gaming started to kick off.
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Early 2010s I would say. That was when microtransactions started getting pushed into mainstream games and companies began pushing from away from the model of making complete AAA single player games.
Horse Armor.
Xbox Live/Playstation Plus. Successfully instituting a fee to access online multiplayer meant that the market was captured. This paved the way for more egregious cash grabs.
So it’s 2004/5 for u?
Yeah, that’s about right. 2006 saw the $10 horse armor in Oblivion.