At the rally an organizer called for further direct action in the U.S. imperial core: “We are here, because we absolutely have to be, because this genocide is being carried out with our dollars, in our name, by entities, by companies that we do not have to let keep operating, that we can close down.”

As the speaker emphasized, this campaign is no humanitarian “rescue mission,” but rather praxis in support of the Palestinian resistance, which has galvanized the global struggle against [neo]imperialism and settler colonialism. He said: “We are not here to free Palestine. The Palestinian people are freeing themselves, and more than that, the Palestinian people are freeing all of us. […] They are making revolution irresistible!”

Another organizer gave an update on the ongoing genocide in Gaza, where Zionist forces have killed over 40,000 Palestinians and decimated the health care infrastructure: “To manufacture an environment of death and starvation and then subsequently and deliberately deny health care to a population with the intention of ethnically cleansing this population is the textbook definition of genocide. […] Stay informed, stay motivated, stay steadfast and free Palestine!”

From Harvard Square, protesters marched through Cambridge’s gentrified suburbs to the home of Peter Palandjian, the billionaire CEO of Intercontinental Real Estate Corporation—the landlord for KMC Systems, Elbit’s Cambridge subsidiary. Taking over the street in front of Palandjian’s mansion, the demonstrators condemned his complicity in the Zionist genocide and demanded he evict Elbit from Intercontinental’s property.

Organizers led the crowd in chants, including “From Gaza to the Rio Grande, No Elbit Towers on Stolen Land!” “Peter, Peter you can’t hide! We charge you with genocide!” and “Elbit, Elbit your hands are red! 40,000 people dead!”

Addressing the Cambridge cops who guarded Palandjian’s front gate and his irate neighbors who had come outside to gawk at the commotion, the activists promised to return and continue to shame Palandjian for taking Elbit’s blood money.

The march ended back at Harvard Square, where organizers pledged more actions to shut down Elbit in solidarity with the movements for Palestinian liberation worldwide.