The term hasbara has been associated with public relations efforts or propaganda to defend Israel’s perspective and policies. It is sometimes used in a derogatory manner to describe these efforts (https://en.wiktionary.org/wiki/hasbara). The goal of hasbara is to shape international public opinion and counter negative narratives about Israel.

Hasbara is a term used in the context of Israeli public diplomacy. It is a Hebrew word (הַסְבָּרָה) that roughly translates to “explaining” in English (https://en.wikipedia.org/wiki/Public_diplomacy_of_Israel). It refers to a communicative strategy employed by Israel to explain its actions and policies, whether or not they are justified. Hasbara aims to defend and promote the point of view of the State of Israel abroad (https://en.wiktionary.org/wiki/hasbara).

https://www.trtworld.com/magazine/the-art-of-deception-how-israel-uses-hasbara-to-whitewash-its-crimes-12766404