Unity May Never Win Back the Developers It Lost in Its Fee Debacle::Even though the company behind the wildly popular game engine walked back its controversial new fee policy, the damage is done.

  • query@lemmy.world
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    10 months ago

    They shouldn’t. They’re not apologizing for what they’re doing, but are behaving like politicians, changing the rhetoric to try to get people to like what they’re going to do anyway.

    • Obinice@lemmy.world
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      10 months ago

      Are we sure it’s not the politicians behaving like they’re running a business? 😅

      (It’s probably both groups behaving like they’re trying to manipulate a large populace to meet their goals, no big conspiracy, just coincidentally they’re both trying to accomplish the same thing.)

      • Fraylor@lemm.ee
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        10 months ago

        Another fun thing to deal with thanks to Reagan’s worthless ass. The only good thing to come from that pile of shits presidency was his dementia.

        • gr522x@lemmy.ml
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          10 months ago

          Reagan should certainly be known as one of the worst people to occupy the Presidency, but I think for a bigger perspective on how we got to this place, the 1886 SCOTUS decision to recognize corporations as people is a good start.

  • WhiskyTangoFoxtrot@lemmy.world
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    10 months ago

    The thing is, they don’t even have to lose all their developers. They just have to lose enough so that introductory gamedev classes start being taught in Godot, indie devs start seeing Godot as a viable option and employers start posting listings looking for Godot experience. Unity was the default engine for lower-budget games for years, and now that’s gone.

    • eyoxin@lemmy.world
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      10 months ago

      one of the best things out of all this is how many new people are now making youtube tutorials on Godot. The huge amount of new monthly donations to the Godot Foundation is also great

    • LazaroFilm@lemmy.world
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      10 months ago

      Should I start learning Godot? I’m not a game dev, but I know C/Cpp and game dev has been interesting to me.

      • bellsDoSing@lemm.ee
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        10 months ago

        Nobody can tell you in advance how far your interest in game dev will take you. Only one way to find out: start small (some tutorials, build some crappy first) and see if your interest sticks around as you up the challange.

        Maybe game dev in Godot will end up being a significant chapter in your life, maybe it will just be a small sidequest. But once you’ve given it an honest try, no matter the outcome, you at least will know if it’s something for you or not. That in itself is already worth something.

        And who knows: maybe Godot is just your entry gateway to something else you discover along the way, which you wouldn’t have discovered if you hadn’t taken on the challange in the first place.

        • LazaroFilm@lemmy.world
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          10 months ago

          I side quested JS/React and went back to embedded. But the side quest definitely allowed me to understand more things and the variations in coding languages.

      • English Mobster@lemmy.world
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        10 months ago

        If you know C++ already, Unreal is a much more natural starting point than either Unity or Godot.

        Unreal is what gets used in many AAA shops - it’s not a monopoly by any means but it is the most common off-the-shelf engine in the industry. Unity’s main edge is that it’s easy to learn but if you are comfortable in C++ then there’s no real benefit to Unity.

        Godot uses GDScript, which is a custom scripting language that’s meant to be easy to learn. It’s FOSS so you don’t need to worry about being screwed over - but it’s a lot less mature than something like Unreal which can ship on everything you can think of.

        But my advice is to make small things. Don’t hyperfocus on a dream game. Just make things that will take a weekend (maybe a week at most). Then move on to something else.

        When I was getting into game dev, I made a couple simple projects then jumped into my dream game. I spent so long making that one game that I never finished.

        When I got hired in the industry, they cared more about what I released than what my education or job experience was. Because that one big game was never finished, I wound up with my smaller “just getting started” games on my resume; stuff I had made but wasn’t proud of. But those games were at least finished and available to the public… and they were what got me hired, not my magnum opus overscoped unfinished indie game I never completed.

        • LazaroFilm@lemmy.world
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          10 months ago

          Thanks! My C/Cpp knowledge is from embedded programming, arduino and now moving to just Cpp coding. I keep hearing people say python is easier or such thing is simpler but I just can’t see c/Cpp as unapproachable. Plus at least with embedded python gets translated to c for the core to run. Right now I’m playing with LVGL for embedded screen interfaces. It’s fun. I’ll dig into unreal when I get a moment of boredom/hyperfocus.

      • gamer@lemm.ee
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        10 months ago

        If you want to use C/C++ you may be more interested in O3DE, although it’s a AAA specialized game engine that’s not very user friendly. If you’re new to game dev in general, then Godot is definitely the easiest to get started with, but you should use GDScript and not C/C++.

        EDIT: or just make your own little game engine with OpenGL or Vulkan, That’s probably the most effective way to learn nearly everything…

      • Jaarsh119@lemmy.world
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        10 months ago

        There is C# support in Godot. I’m not sure how many tutorials have been made with it in particular, but I think there’s plenty. Plus their docs go over the API differences so shouldn’t be hard to use in any case

    • DankMemeMachine@lemmy.world
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      10 months ago

      I hope to see a lot of the features added to Godot that Unity refugees have been requesting and working on (because, yknow, open-source) and would expect to see at least 25% Godot 25% Unity 50% Unreal in the job market. Although honestly it is more likely that Unreal takes up a larger share of the market going forward, whereas in the past it has been like 60% Unity positions and 40% Unreal positions (due to Unity use on smaller projects, indie games, and use in the VR training industry).

      • hamsterkill@lemmy.sdf.org
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        10 months ago

        2D projects also used Unity at a very high rate. Unreal has never really been considered suitable for 2D work. I’m not sure if Godot is.

          • Rodeo@lemmy.ca
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            10 months ago

            Godot actually has supported 3D since at least 2.1 when I started using it in 2016.

            But really sucked for a long time. It’s pretty good now.

        • Phen@lemmy.eco.br
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          10 months ago

          For general 2d development, Godot is much better than unity already. It doesn’t have everything that unity does but what it has is much more efficient and easy to understand.

          Though the opposite is true for 3d.

          In short: Unity is a 3d tool where you can pretend one of the dimensions doesn’t exist to make 2d games (but it’s still running a 3d environment behind the curtains, you’re just not seeing one of them), while godot is a 2d tool that gives you an optional third dimension for some stuff.

          • Rodeo@lemmy.ca
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            10 months ago

            Wrong.

            Godot has fully independent 2D and 3D engines. Each one has it’s own backend, that is specialized for that purpose.

            • Phen@lemmy.eco.br
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              10 months ago

              Yes, but the general feel with the 3d stuff in Godot is that it’s just an added dimension on top of things that were thought for 2d. In unity everything feels like it was thought for 3d. It’s a bit hard to explain.

      • tony@lemmy.hoyle.me.uk
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        10 months ago

        Waiting for the ability to target mobile in c# and for embedding to work… should see that in the next year I think with the renewed focus on it… we don’t use many unity features but those two are kinda showstoppers right now.

  • uriel238@lemmy.blahaj.zone
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    10 months ago

    Unity engaged not only in a massive attepted money grab but then tried to back it with some bad-faith action like quietly deleting user protections from its TOS.

    We have seen the true face of the Unity company and it wants to prey on its clients. Also the timing (during an ongoing trend of enshittification) reminds us publicly-owned companies are not our friends. In fact, the are adversarial to their own employees and customers.

    The company needs to show an immense amount of contrition (say firing its top officers) or it needs to wither to a quarter of its current value.

  • raynethackery@lemmy.world
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    10 months ago

    I’m reminded of a motivational poster at my first job. “Unhappy customers may not complain. They just won’t come back.”

    • slaacaa@lemmy.world
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      10 months ago

      ‘90s: “And that’s why we need to make sure they’re happy with our products and services”

      2020s: “And where the F they wanna go? We’re a monopoly and they’re locked into our tech ecosystem”

  • eronth@lemmy.world
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    10 months ago

    Yeah I can’t imagine why I would start a project with Unity at this point. That’s just asking to get screwed over later with no warning.

    • henfredemars@infosec.pub
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      10 months ago

      It appears that Unity shot itself in both feet and also its face. It’s been a long time since I’ve seen such a spectacular betrayal of trust by a business where confidence in your product is paramount. Even with extreme backpedling, it’s in the can.

      • NoMoreCocaine@lemmy.world
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        10 months ago

        Wizard of the Coast license fiasco is about the same. Except of course that “confidence in your product” is a bit of a misnomer. It’s not a confidence in the D&D, but the license. A lot of people were trusting the OGL, and the changes would have fucked over half of the industry with their “retroactive” changes.

    • rizoid@midwest.social
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      10 months ago

      I was maybe 10 hours of work into a small side project and I just said fuck it and started over in Godot. No reason to use Unity unless you are a studio that’s deep into development or supporting a game that’s already out.

      • tony@lemmy.hoyle.me.uk
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        10 months ago

        "Since we decided a few weeks ago to adopt the leaf as legal tender, we have, of course, all become immensely rich.”

        Ford stared in disbelief at the crowd who were murmuring appreciatively at this and greedily fingering the wads of leaves with which their track suits were stuffed.

        “But we have also,” continued the management consultant, “run into a small inflation problem on account of the high level of leaf availability, which means that, I gather, the current going rate has something like three deciduous forests buying one ship’s peanut."

        Murmurs of alarm came from the crowd. The management consultant waved them down.

        “So in order to obviate this problem,” he continued, “and effectively revalue the leaf, we are about to embark on a massive defoliation campaign, and. . .er, burn down all the forests. I think you’ll all agree that’s a sensible move under the circumstances."

        The crowd seemed a little uncertain about this for a second or two until someone pointed out how much this would increase the value of the leaves in their pockets whereupon they let out whoops of delight and gave the management consultant a standing ovation. The accountants among them looked forward to a profitable autumn aloft and it got an appreciative round from the crowd.”

  • BitingChaos@lemmy.world
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    10 months ago

    They were willing to fuck over some people and drive them completely out of business.

    Which people? Developers. The very people that helped make Unity what it is. Unity wanted to completely crush their own developers. Some estimates put Unity’s fees higher than 100% revenue in some scenarios.

    Them back-tracking and saying “wow! we didn’t expect this to be so hated!” shows that they either don’t understand numbers (they do) or that they think their users are idiots.

    So why would developers want to come back to them?

    • Postcard64@lemmy.world
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      9 months ago

      John Riccitello literally called developers “fucking idiots” in an interview, so yeah, it’s the second option.

  • YellowBendyBoy@lemmy.world
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    10 months ago

    We’re here on lemmy and mastodon, but Reddit and twitter still have waaaay more users. Unities move has boosted the popularity of other (open source) alternatives, sure, and if I was a game dev I would transition, but most of the devs and studios are going to need a lot more incentive to abandon the tool they spend decades getting to know

    • LEX@lemm.ee
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      10 months ago

      I think there’s merit to what you’re saying, but it’s not a one to one comparison. Most users aren’t gambling with their future livelihood and financial well-being on Twitter or Reddit.

      • YellowBendyBoy@lemmy.world
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        10 months ago

        Good point. All unity users are basically (small) businesses, which does make a difference in how they might react. But I still think the entire platform going under because of this decision is more wishful thinking (wishing that corporate greed is punished) then an inevitability at this point in time

        • Dewded@lemmy.world
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          10 months ago

          The cynic in me says nothing significant enough changed.

          Not all Unity devs are small. Especially the ones Unity is prominently targeting this for. A good example is Niantic. They made 650 million in revenue last year.

          Unity has a market share of 75% in mobile. Many major mobile titles with hundreds of millions in revenue are Unity. Plus a vast number of big publisher funded “indies”, however the revenue to gain there is chump change in comparison. Ranging anywhere from 0-200k depending on annual sales and number of installs.

          Unreal’s business model is taking 5% of your revenue, which is more than Unity’s new cap of 4%. Which only activates at 1 million in annual revenue.

          One might argue even that small indies are not small if they reach 1 million in annual revenue. While not neglible, it’s still just 40 000 if you managed to get like 200 000 installs.

          Obviously it’s understandable why devs would rally to the barricades. It’s their money to lose. Unity’s value proposition is in how much development time they save. Which is often than not worth a lot more than 40 000 dollars given the amount of time it takes to develop an engine.

          I think Unity also offers a wide array of added value services compared to Unreal in the form of easy-to-implement IAP and ads. Both are the cancer of mobile games, but also the de facto business model on the platform.

          Their initial plan was poorly communicated and shit, but the adjustment is fair.

        • WhiskyTangoFoxtrot@lemmy.world
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          10 months ago

          They were losing money even before this happened. The platform was already on its way to going under, This just sped things up.

    • paultimate14@lemmy.world
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      10 months ago

      I could still use Reddit for free. At any point, I can easily decide to install the app and use it in parallel. I can go back-and-forth with 0 consequences. My income is not dependent on my ability to access Reddit.

      Developers have made the business decision to use Unity or not, and this debacle pretty seriously impacts that decision.

    • Jestzer@lemmy.world
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      10 months ago

      Unfortunately, this is likely true. If people can keep using Twitter after all that has happened, people will certainly continue to use Unity and for more legitimate reasons.

      • Pennomi@lemmy.world
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        10 months ago

        I don’t think so. Twitter doesn’t fundamentally change the finances of your business. People are unlikely to feel safe building their entire passion project around an untrustworthy corporation.

        • WhiskyTangoFoxtrot@lemmy.world
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          10 months ago

          Unity also doesn’t have the network effects that Twitter has. People use Twitter because the people they follow use Twitter, and those people use Twitter because enough other people use Twitter that it’s the easiest place to build an audience. Network effects do exist for game engines (it’s a lot easier to use a tool when enough other people use it that the solution to any given problem is likely just a web-search away) but the critical mass that needs to be overcome to become competitive is a lot lower.

    • some_designer_dude@lemmy.world
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      10 months ago

      They’ll see longtime customers start to divest, I’m sure. I’d imagine most of the damage done was to their future new customer numbers. Anyone starting a project today would be pretty foolish to even consider Unity, and they’ll feel that more and more going forward. The death rattle’s begun.

      • YellowBendyBoy@lemmy.world
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        10 months ago

        I’d personally seek out any good open source alternatives before trying anything else nowadays. I’m pretty happy with blender and krita now I’m starting to get back into animation and drawing. But I’m old, I don’t know if joung people would not simply choose the one that is free-ish and more popular and better supported

    • habanhero@lemmy.ca
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      10 months ago

      Yeah but with the macroeconomics nowadays, this is not a good time to be losing users.

      • YellowBendyBoy@lemmy.world
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        10 months ago

        Business and the economy is doing pretty good atm tho. I feel like the whole reason for all these blatant cash grabs so many companies are doing rn, is because they made so much money last year they want to keep getting that much richer every year, which is plain stupid from a long term perspective if you ask me

        • habanhero@lemmy.ca
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          10 months ago

          Business and the economy is doing pretty good atm tho.

          Interest is high which is why you are seeing pushes from all these companies to monetize and generate revenue. Borrowing money isn’t cheap or near-free anymore, and investors are on their backs.

  • redempt@lemmy.world
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    10 months ago

    you mean all the people who said they weren’t coming back even after the obvious rollback of the policy aren’t coming back? 😱

  • s_v@lemm.ee
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    10 months ago

    And they never should, the fact that they can push this outrageous policy in the first place just means that they can do it again in the near future

  • irotsoma@lemmy.world
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    10 months ago

    If they had just listened to the feedback, realized their mistake, even if it took a while, and then backpedaled to the current compromise, they probably wouldn’t have hurt their business much. It was the disdain they showed for small developers, basically saying they weren’t going to address issues like reinstallation and other things that would make a big difference to smaller projects. And then quietly altering their TOS, to make the small developers that made the platform able to exist, have to start paying even if the contract at the time protected them from the fees if they didn’t upgrade.

    This kind of disregard for the people who made your company what it is today, just to make some short term profit is exactly why Reddit, Twitter, and so many other tech companies are falling apart right now. It’s just happening to such extremes that it’s not just let’s price gouge our customers and patrons, but let’s actively commit fraud to squeeze out every possible dime from all but our biggest customers and throw them away. Fortunately, places like Lemmy and Mastodon are here to catch them. Hope they can make it.

  • TheSaneWriter@lemmy.thesanewriter.com
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    10 months ago

    For the best. Companies need to learn to tread carefully when dealing with customers, they can’t be allowed to get off lightly for trying anti-consumer practices like this.

    • Corkyskog@sh.itjust.works
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      10 months ago

      Actually the reason this didn’t work out is because they are in the B2B, not business to consumer business.

      • Jamie@jamie.moe
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        10 months ago

        Turns out other businesses aren’t fond of being asked to pay a dollar to reload, who knew?

        They keep walking back further and their stock prices just keep plummeting. I would like to say I hope the CEO, who is the former CEO of EA, for any who aren’t aware, gets fired for this. But we all know that no matter how hard he messes up, some other business will pay him millions in incentives to pick him up.

        • Corkyskog@sh.itjust.works
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          10 months ago

          In another thread someone said the board is made up of assholes, so don’t get your hopes up for any positive changes…

          I tried to do some googling, but googling and sourcing out the history of each board member is cumbersome. So instead I will just post this snippet from a reddit post by u/Xijit

          I apologize in advance for the length.

          "Yes, John is undoubtedly an asshole, since they don’t let you be a CEO unless you are one. But he has also been the CEO of Unity since 2014 and oversaw its progress from “that engine that lets you port your game to anything” to “the platform that every single mobile game is made on and the backbone of the inde developer market.” The main reason why so many of you are only hearing about him being the CEO now, is because he HAD (past tense) been doing a relatively good job.

          What changed … In 2020 Unity went public, and a bunch of shit heads bought their way onto Unity’s board of directors. Ultimately the CEO works for the Board, so when these new bosses tell him to do something self destructive, he does it.

          Here are the names you should be talking about instead of John:

          Tomer Bar Zeev

          Roelof Botha

          Egon Durban.

          (Edit: I forgot to say that they are Board members)

          Remember IronSource, that dog shit monetization company that absolutely everyone in the industry dumped, and was circling the drain until Unity bought them for $4.4 billion? Tomer Bar Zeev is the founder of IronSource, and following the merger he became Unity’s 3rd president (along with John and Marc) … yes, this is the asshole who sold a package of malware under the guise of monetization software & ultimately is the root cause of this install tax. Given IronSource’s history of malware, I feel that it is safe to say that the Unity runtime will likely start getting flagged by antivirus programs and casually request admin rights during installation.

          How Unity got infected with IronSource, is that Sequoia Capitol and Silver lake pledged to invest $1 billion into Unity if the deal went through. Frankly, the math doesn’t add up for Unity to trade $4.4 billion to buy a plague blanket of a company, only to receive $1 billion in return. Especially when a rival mobile monetization company offered to pay Unity $17 billion if they called off the IronSource deal & merge with them instead. Unless that $1b was for the sake of C-suite bonuses, in which case all of this makes perfect sense.

          But who the Hell is Roelof Botha & Egon Durban, and why are they important names? Roelof is a Director of Sequoia, Egon is the founder of Silver Lake, and both of them have ties back to Elon Musk … which is pretty obvious for how fast Unity has caught on fire.

          If Egon’s name is familiar, it is because he was on Twitter’s Board and was the one who pushed to have them accept the deal, & then got thrown off the board when they realised that he was just spying for Elon during the resulting lawsuit. He also was the one who helped Elon with his fake " Taking Tesla private" scam.

          Roelof was the CFO of PayPal before it got acquired and has a long history of being involved with mergers that result in a lot of money for some, but absolute shit deals for end users and employees.

          Looping back to the top … I think John is done with Unity, but not in the “yay, us consumers have protested hard enough to get him fired” kind of way the internet wants. I think he was done in 2020 when he went from being the guy actually running the company, to the guy who answers to a room full of investment fuck heads (of the 13 board members, 11 are investment managers), and then gets to take the blame for their shit decisions. I feel like the reason why he sold his stock is because he knew this was a shit idea that was going to tank the company, but these assholes wouldn’t listen. So he cashed out his stock and will be announcing his retirement at the start of Q4.

          Don’t be shocked when Tomer Bar Zeev gets named as his replacement."

          (P.S does anyone know how to quote inline and keep the paragraph spacing?)

          • TheSaneWriter@lemmy.thesanewriter.com
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            10 months ago

            The quoting in Lemmy is block quotes, so it appears you’d have to quote each paragraph individually. Definitely inconvenient, I wonder if there’s a way they could rework the system.

          • TheSaneWriter@lemmy.thesanewriter.com
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            10 months ago

            This is completely unsurprising. Often when a company goes to shit it’s the board of directors, ultimately, they control the CEO and the rest of the executive team at a company. I feel horribly for the indie devs that were using Unity, though there’s always a chance for this to happen to proprietary software it still sucks when it does happen.

        • plantedworld@lemmy.world
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          10 months ago

          It’s not like getting fired as a CEO is a negative. They leave with a golden parachute and get hired elsewhere