Chart of the Day:
@Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including @Facebook and @Google, from targeting ads at consumers.
*A Thread*
For anyone who thought this was about user’s privacy…
How much of the ad targeting is data collected from only Safari versus other apps (including Apple Apps and non-Apple)?
If it is just Safari, then the ad targeting is similar to other ad-enabled browsers (simply stop using Safari). However, if Apple is using data from maps, messages, photos, device scanning, etc, then that is much, much, much worse.
How much of the ad targeting is data collected from only Safari versus other apps (including Apple Apps and non-Apple)?
If it is just Safari, then the ad targeting is similar to other ad-enabled browsers (simply stop using Safari). However, if Apple is using data from maps, messages, photos, device scanning, etc, then that is much, much, much worse.