Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisely what Invisibly lets you do.
reading their site makes it look really attractive, “become part of the transaction” and whatnot. but it is really just “sell your data and make a few cents a week… but if this becomes popular… maybe dollars a week?”