There is this TikTok clip suggesting that the currently ongoing TikTok Senate hearings are a result of media campaign paid for by Meta because they could not compete.
If this is true, why cannot they compete with TikTok? I know there are YouTube Shorts and Instagram Reels. Why don’t they do as well?
All the content creators are on TikTok because they were first (not really but effectively) and they put a lot of effort in courting content creators. Once TikTok has the lead it’s hard to overtake them. YouTube shorts and reels have a lot of recycled TikTok content. Once TikTok is banned they’ll all leave for reels or shorts probably.