• alekwithak@lemmy.world
    link
    fedilink
    arrow-up
    438
    arrow-down
    34
    ·
    5 months ago

    No one is ever concerned with how much energy is used to feed ads to the entire population of earth 24/7.

    • Liz@midwest.social
      link
      fedilink
      English
      arrow-up
      148
      ·
      edit-2
      5 months ago

      Please propose a law or regulation structure for significantly reducing or eliminating advertisements. I’m serious. I fucking hate ads. I just don’t have a reasonable or effective way to get rid of them.

      Edit: Hey actually I just thought of one! If the consumer is paying for the product, it can’t come with ads, including things like product placement or ad reads!

      • valsa@lemmy.eco.br
        link
        fedilink
        arrow-up
        96
        ·
        5 months ago

        In São Paulo, one of the biggest cities of the world, the municipality forbade by law all billboards and building disfiguring ‘decorations’ some 10 years ago. Since then, the city became much more bearable, aesthetically. Nothing special happened, everybody was happy, except a few bankrupt ads agencies. Maybe, you must be able to imagine that change is possible. However, there is this ideology, Americans seem to be so fond off, that seems to make such things very difficult.

        • Liz@midwest.social
          link
          fedilink
          English
          arrow-up
          17
          ·
          edit-2
          5 months ago

          New Jersey also banned billboards. That one is pretty easy and I vote that we should adopt that policy everywhere. It’s much harder to control digital adspace, since you can do things like astroturf campaigns and product placement. Great point though! I like that law.

      • redcalcium@lemmy.institute
        link
        fedilink
        arrow-up
        30
        ·
        5 months ago

        Hey actually I just thought of one! If the consumer is paying for the product, it can’t come with ads, including things like product placement or ad reads!

        Smart TV manufacturers: “Impossible!”

      • ILikeBoobies@lemmy.ca
        link
        fedilink
        arrow-up
        17
        ·
        edit-2
        5 months ago

        Ban advertising to minors/for products intended for children

        Ban ads/branding visible from roadways to prevent distracted driving

      • maynarkh@feddit.nl
        link
        fedilink
        arrow-up
        2
        ·
        5 months ago

        Make sending unrequested data like ads and trackers to web clients a crime akin to gaining unrestricted access to computers. No need for a new law, just a new interpretation on an older one.

        Most jurisdictions prohibit unauthorized access to computer systems. What if we just say, “running Javascript code that implements functionality not specifically requested by the user is unauthorized tampering”.

      • cooopsspace@infosec.pub
        link
        fedilink
        English
        arrow-up
        1
        arrow-down
        1
        ·
        5 months ago

        Where does it stop though? Will TV and super bowl still exist?

        What about Facebook, the credit bureaus and Twitter? They’re all a waste of energy too.

    • ULS@lemmy.ml
      link
      fedilink
      arrow-up
      65
      arrow-down
      4
      ·
      edit-2
      5 months ago

      Same with porn. But I’m building a shake-power generator for fleshlites so it should balance out the power it pulls. Saving the earth one jack-off at a time.

      Charging a hybrid car battery only takes 253.4 jerks. Pretty soon we will be expanding our charging service to parking lots across America and Canada! Most of them already have people willing to do it for you already …they were doing it there anyway… Win/win.

      Powerjerk ™, we make perverts work for you!

      Just roll up and say “Hey Jagoff, I need to get to x!” And you’ll promptly be taken care of.*

      *Do not give them drugs to speed up the process. We are serious about our drug-free workplace.

      Edit: steal my idea and I’ll find you

      • XeroxCool@lemmy.world
        link
        fedilink
        arrow-up
        26
        arrow-down
        1
        ·
        edit-2
        5 months ago

        Energy isn’t free. More power captured from jerking will increase food consumed, meaning more energy used in farming. You’ll have to brand this as either a carbon capture fapture system or as a weight loss program

        • JasonDJ@lemmy.zip
          link
          fedilink
          arrow-up
          6
          ·
          5 months ago

          1 kilowatt hour is about 870kCal.

          Humans are incredibly inefficient power generators. I can buy 1kWh of electricity from the grid for about 18 cents (generation…transmission is extra).

          I don’t think I can buy 870kCal of food for 18 cents. Certainly not a healthy source. And that’s even assuming 100% efficiency. Any high school physics student will tell you that won’t happen.

        • ULS@lemmy.ml
          link
          fedilink
          arrow-up
          4
          arrow-down
          1
          ·
          edit-2
          5 months ago

          Join our team of Jerks. We have a stiff sign on bonus.

          By chance are you good at “shooting ropes”? Our clients love ropes.

      • xX_fnord_Xx@lemmy.world
        link
        fedilink
        arrow-up
        2
        ·
        5 months ago

        I have an ancient hermetic method of getting off that requires neither computer or phone. Enquire within if you seek this ancient knowledge.

    • webghost0101@sopuli.xyz
      link
      fedilink
      arrow-up
      36
      ·
      edit-2
      5 months ago

      I am. Same loop of crap blasting on 20x massive screens 24/7 at the station.

      Every store that keeps light on at night is also an ad.

      My hate for them is one of the main drivers behind my radicalization.

    • MBM@lemmings.world
      link
      fedilink
      arrow-up
      23
      arrow-down
      1
      ·
      5 months ago

      Most people aren’t loudly in favour of that, especially not the ones concerned with the power usage of blockchain

      • MacN'Cheezus@lemmy.today
        link
        fedilink
        English
        arrow-up
        13
        arrow-down
        7
        ·
        edit-2
        5 months ago

        Perhaps, but you also never hear them complain about it anywhere near as loudly as people complaining about blockchains.

        Yes, they’ll grumble about ads being annoying or YouTube blocking people who block ads, but the amount of power that gets wasted on this never even crosses anyone’s mind, meaning on some level, there exists agreement that advertisement are a necessary and responsible use of electricity while blockchains are not.

        • calcopiritus@lemmy.world
          link
          fedilink
          arrow-up
          5
          arrow-down
          2
          ·
          5 months ago

          That’s because ad serving doesn’t set a lower bound on the electricity price. The value of crypto and the value of electricity are linked.

          For the sake of simplicity I’ll just say Bitcoin.

          If the price of Bitcoin stays constant (big if), and the rate of Bitcoin per watt does too, then everyone would start mining until the demand for power is so high that the price increases until it’s as high as the Bitcoin per watt.

          Sure, they are unrealistic assumptions, but it’s easier to see this way that the value of Bitcoin is (almost) the same as electricity. If it were lower, noone would mine it, if higher, people would buy electricity with bitcoin for a profit until the 2 equalize.

          Electricity will never be much cheaper than Bitcoin, market forces will make sure of that, causing a huge environmental impact. Ads, however, only use as much electricity as they need to operate, their amount is not decided based on how much electricity they waste.

          • MacN'Cheezus@lemmy.today
            link
            fedilink
            English
            arrow-up
            4
            arrow-down
            6
            ·
            5 months ago

            Honestly, it never fails to surprise me when on a presumable anticapitalist forum such as this one, someone makes a passionate argument in favor of some of the most ghastly corporate practices known to man, but sure, let’s put that premise to the test, shall we?

            Here’s a good article on the power consumption of Bitcoin, which estimates around 110 TWh/yr.

            Here’s one on the electricity use of online advertising, which estimates somewhere between 6.5 GWh - 131 TWh/yr.

            Shall we call it a draw? Keep in mind that online advertising is a fast growing industry (and likely to continue to grow in the future), whereas Bitcoin’s power use isn’t likely to grow too much, as the above article explains. Also keep in mind that this is JUST online advertising, and completely ignores print, TV, and those digital billboards that are spreading everywhere from Times Square to your local grocery store. Think about neon store signs, illuminated billboards, etc.

            Also, that’s just the cost of delivering ads to people (i.e. it doesn’t even include the cost of producing them). Think about how many people work in advertising – all the offices they occupy, the computers, cameras, and whatever other equipment they use, business flights, what have you – and I’m pretty sure the carbon footprint of the entire industry far outstrips that of crypto.

            But sure, crypto is the real problem.

            • calcopiritus@lemmy.world
              link
              fedilink
              arrow-up
              7
              arrow-down
              3
              ·
              5 months ago

              I see you completely ignored my comment. The problem is not the amount of electricity used in itself, which the estimate of 6GWh-130TWh is as precise as shooting a dart at the moon.

              Crypto uses energy for the sake of using energy. The value of crypto is based on the amount of energy used to create it. It’s not valuable to society. That’s what people is upset about. Crypto provides even less value to society than ads do.

              Even you said it, ads spend energy because they employ people, those people generate value.

              That’s like saying we should stop heating homes because it consumes more energy than crypto mining. Hose heating improves the quality of life of people. Crypto does not.

    • Tartas1995@discuss.tchncs.de
      link
      fedilink
      arrow-up
      31
      arrow-down
      11
      ·
      5 months ago

      Yes but what about this whataboutism? And honestly I am fairly certain it ain’t as much as Bitcoin. People usually focus on 1 thing to get it done because moving to the next. I bet you try to do that at work too.

      • foobaz@lemmy.world
        link
        fedilink
        arrow-up
        18
        arrow-down
        4
        ·
        5 months ago

        No way ads consume less power than bitcoin. Just the lights for ads probably consume more than bitcoin, not even talking about creating ads, which I assume consumes a double digit percentage of the global work force.

        • maynarkh@feddit.nl
          link
          fedilink
          arrow-up
          2
          ·
          5 months ago

          I did a back of the envelope a few comments up. How it looks to me, just sending internet ads around the world consumes 20 times as much as all crypto mining combined.

        • porous_grey_matter@lemmy.ml
          link
          fedilink
          arrow-up
          2
          ·
          5 months ago

          You assume wrong. In the UK, about 0.3-0.5% of people work in marketing or advertising, and that’s one of the most extremely financialised service economies in the whole world. No way is the number anywhere near even that high in countries where people actually work for a living.

    • maynarkh@feddit.nl
      link
      fedilink
      arrow-up
      15
      ·
      edit-2
      5 months ago

      I went and did some mafs.

      This thing says the world consumes 180k TWh of energy per year.

      This study estimates (with a considerable uncertainty) that the Internet amounts to around 5% of the world’s energy usage.

      Apparently, 48% of consumer web traffic is ads.. That is dystopian in itself, that means around half the content floating around the internet is stuff the client does not request but is pushed to them.

      That would put the ad industry at 4500 TWh per year. However, this is back of the envelope.

      Going off of this, a high estimate for crypto mining is 230 TWh.

      That means the ad industry costs us around 20 times the cost of crypto in terms of power. Feel free to check me because I don’t know shit about most of these things.

      That said, this does not account for the entire ad industry, just the cost of sending internet ads around the world. Ads are made, ads are displayed in various media other than websites, and most importantly, ads have the sole purpose of driving further consumption, which all contributes to the societal costs of the ad industry.

    • LittleBorat2@lemmy.ml
      link
      fedilink
      arrow-up
      3
      ·
      edit-2
      5 months ago

      How much does facebook, the banking system Google search need and does it even make sense to compare this against a small country?

    • hungrybread
      link
      fedilink
      arrow-up
      3
      ·
      5 months ago

      Exactly! Blockchain and PoW are terrible but id really like to know how much time and electricity is consumed to serve ads, cool servers, train and educate people to effectively become ad engineers.

    • abuttandahalf@lemmy.ml
      link
      fedilink
      arrow-up
      1
      arrow-down
      1
      ·
      5 months ago

      Instead of actually talking about it you’re lazily using it to deflect criticism of unsustainable cryptocurrencies. Your input was worthless.