In São Paulo, one of the biggest cities of the world, the municipality forbade by law all billboards and building disfiguring ‘decorations’ some 10 years ago. Since then, the city became much more bearable, aesthetically. Nothing special happened, everybody was happy, except a few bankrupt ads agencies. Maybe, you must be able to imagine that change is possible. However, there is this ideology, Americans seem to be so fond off, that seems to make such things very difficult.

São outdoors gigantes nas maiores vias da cidade. Isso custa. Alguém está entrando maciçamente neste mercado. É muito de cara para ser um golpe comum - do outro lado tem tudo de golpe.