they’re incorrectly using the term “vegan” in place of plant based to refer to the composition of the product, to refer to the fact that it contains no animal products, therefore the point of a “vegan” kitkat is that the finished chocolate doesn’t contain animal products, which is an important consideration for some people, regardless of the circumstances of production
almost the entirety of the vegan products trend is just capitalist profiteering off of popular trends, often with no consideration of the actual implications of what veganism means 🤷♀️
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greenwashing, obviously
the point is to not abuse animals in the production process
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they’re incorrectly using the term “vegan” in place of plant based to refer to the composition of the product, to refer to the fact that it contains no animal products, therefore the point of a “vegan” kitkat is that the finished chocolate doesn’t contain animal products, which is an important consideration for some people, regardless of the circumstances of production
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sure, i agree with that
almost the entirety of the vegan products trend is just capitalist profiteering off of popular trends, often with no consideration of the actual implications of what veganism means 🤷♀️