Feel free to take this down if this isn’t what this community is for, but I was just thinking about that guy and wondering how on earth he ever became popular. Like people talk about industry plants, but he surely must be one no?

  • loathsome dongeaterA
    link
    fedilink
    English
    arrow-up
    1
    ·
    1 year ago

    Half the stuff in mainstream music industry seems to be about using connections and marketing to get memed to the top. I wonder how much exactly the unfunny memes of DJ Khaled saying “another one” helped him get so popular.

    • Coolbootyjames@lemmy.mlOP
      link
      fedilink
      English
      arrow-up
      2
      ·
      1 year ago

      Yeah that’s true, but if feel like most of those people have at least some marketable quality, I really struggle to think of any for DJ Khalid. Except for the potential to make fun of him like you mentioned I suppose

  • themoonisacheese@sh.itjust.works
    link
    fedilink
    arrow-up
    1
    ·
    1 year ago

    DJ Khaled is a glorified agent. His contributions on the songs he’s featured in is having the number of the actual artists (which let’s be honest, a lot of them are industry plants to begin with) and convincing them to do a song with someone else. Notice how he is never in a feat with 1 other guy, it’s always at least him and 2 other people.

    The one thing he did differently was that isntead of just taking a payment for placing 5 calls total, he says “dj Khaled” once, gets on the artist list and gets royalties on that song.