• SSJMarx@lemm.ee
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    2 months ago

    I did some napkin math on him when he first got famous, his giveaways represent a pretty small fraction of his yearly income before taking into account merch, restaurant licensing, etc. They seem huge but it goes to show how much a popular media personality can make if they are appropriately CEO-brained.

    • pachrist@lemmy.world
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      2 months ago

      I like to frame Mr. Beast in the context of the NFL.

      The Super Bowl had 123 million viewers this past year. A 30 second ad slot costs $7 million. This is something we can all wrap our heads around. It’s a big deal, and that’s a lot of people.

      Mr. Beast puts out a video about every 2 weeks. Most get more viewers than the Super Bowl. Some almost double. If every video he makes essentially prints him $20 million in ad and sponsor revenue, I wouldn’t be surprised.

      That’s why he can give away $1 million in a video.

    • daniskarma@lemmy.dbzer0.com
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      2 months ago

      That’s all based on his info on how much is he earning. Which may be a lie.

      I don’t even think his views per video are not inflated either by bots or by youtube themselves inflating the numbers.