Cause an unnecessary problem. Bigger is better. If it is big enough to cause the extinction of humanity, this is ideal.
Rather than selling an all-out solution to the problem, focus on implementing half measures that you can charge a rent on.
If there are competitors who have better products than your half-measures, you must crush them by any means necessary. Lobbying, hitmen, getting their workforce unionized, hostile takeovers, or letting them slide gradually into irrelevance, it’s all on the table.
Continue until the West has fallen. Then enslave or liquidate whoever is left.
There’s no profit potential in that. You have to cause problems for everybody.
I’ll work on it!
You can do it! Wealth awaits!