We can harness the power of the car guys. They can be converted into war on cars people if you make them realize they also hate traffic. The deal is: you get to drive your hobby or project vehicle or whatever, on mostly empty roads (albeit a slimmer network), you just have to do useful shit.

Imagine a car guy getting an open road, their own hobby vehicle and the instruction to take this kidney to the nearest hospital.

EDIT: The truck chuds all get converted into #carryshitolympics people