Research by the non-profit group revealed Shell sponsored livestreams of gameplay on Twitch by at least six streamers with a combined 5.5m followers. It also identified three more content creators on other platforms who were paid to promote the campaign in their videos. Those influencers, Media Matters said, have a combined 1.5 million Instagram followers, 8.5 million on TikTok and 11.6 million on YouTube.
A single paid promotion post last month by a YouTube presenter with the username Chica had a potential reach of 1.74 million people alone.
Sickening. And that’s chump change for them.
What’s chump change? There’s no payment amount in your quote?
Shell made almost $10 billion last year. How much do you think a few influencers cost them?
I don’t know, that’s why I asked. It’s the only interesting part of the story