Capcom president Harushiro Tsujimoto claims that the prices of video games need to increase to meet ballooning development costs.
Prices have mostly been decided by minimum wage. If you want a million people to buy your game, you need a million people to have $60 they can spare.
if you dropped game to $30 from $60, would double or more people buy it? or would too many people see the lower price and think it must be a shitty game to be ‘that low’ and pass on it?
People made that point about Hollow Knight. At $15, people will assume it’s poor quality or a short game, when it actually has tons of content and is better quality than most AAA games. HK is a rare example of a game that’s too cheap.
I was with you until the last sentence.
I definitely feel like team cherry spoiled us, and we still owe them for creating that game at that price
Capcom President salary is ‘Too High’
Ahhahah
Even the most terrible AAA games sell millions of copies these days. They more than make their money back with each one, the margins are slimmer but the volume is magnitudes higher than ever. Cry me a river.
This exact thought (volume) occurred to me when I saw the headline. They like to say that the price of games hasn’t increased in line with inflation, but I’d be interested to know how big the market was in the 80s, 90s, 2000s and today. I’d bet the market is orders of magnitude bigger today.
This drives me crazy every time I see it so I’m glad to see others recognizing this. Yes game production has gone up, but the market has massively increased. Your costs are fixed; doesn’t matter if you sell 10,000 copies or 10,000,000. More people are gaming than ever so when I see all these attempts to squeeze more money from consumers to address rising costs I have no sympathy for the publisher.
Not to mention the price of games has increased. See micro transactions and dlc.
I want to mention the concept of consumer surplus since it’s a lesser known economic principle compared to supply and demand.
Put simply, everyone has a price. A static price like $60 will get everyone willing to pay over $60. Some will be willing to pay $90, some $120, and so forth. The latest developments on pricing take advantage of that with horse armor, as those are folks with a higher threshold. On the other end of the spectrum, you have 50% to 90% sales to get the rest of us. Flexible pricing is the main reason companies are doing well, especially in an age of growing economic disparity. Just ask the whales how much they spend!
That said, saying the base price should go up neglects the broader economic situation everyone is in, and the US and Japan hasn’t seen their baseline go up. Sadly, companies should know this, that’s why prices vary by county. Ever buy a game from a Brazilian website? Much cheaper.
Tldr, dudes a short sighted twat, companies already optimize prices.
The president of Capcom can lick the wrinkles out of my sweat steamed scrotum if he thinks I’m buying another Capcom game after this.
Yeah, games cost more to make than they did on the SNES.
But theres also an absolutely massively bigger customer base buying more games than ever before. So if your big name games are failing to bring in big numbers, that sounds like you and your fellow executives need to step down and let someone who knows what customers actually want run the company. But I bet that thought never crossed his fuckin mind.
Just to add to what you mentioned, Capcoms Street Fighter 6 in my region on steam is $100 AUD, assuming you don’t want the deluxe or ultimate editions (Not that the store page bothers to explain the differences}. On top of that you can buy the Year 1 character pass for $45 which adds 4 characters. The ultimate pass for $75 which adds the previously mentioned characters and some cosmetics for those 4 characters. The soundtrack for $50 holy shit that’s an expensive soundtrack.
And on top of all that you can buy the games in game currency, fighter coins. Which are used to unlock costumes and characters including classic costumes. Wanna buy a character? You’ll never be able to buy just the right amount of coins, coz fuck you give us money.
It’s bad enough these people want to raise prices whilst making record breaking profits, but they monetize their games in so many different and often scummy ways on top of the purchase price.
I want to say thats an example of out of touch executives.
But we both know predatory practices like that wouldnt have gotten this far if there wasnt a plethora of short sighted idiots out there, with more money than sense, refusing to do without their instant gratification and, as a result, not only throwing literally mountains of money at predatory companies, but actively complaining online about how they wish they could get even more financially exploited.
IT’S ALMOST AS IF THERE IS A DEFINED SOCIOECONOMIC CLASS THAT’S SUCKING MONEY FROM THE ECONOMY
Less infighting, more eating of the rich. Pay the devs, not the landlords. The capitalism system is broken and breaking further. The cost of goods is defined by how much workers need to be paid to make it, and then multiplicatively inflated by how much greed that BILLIONAIRE CLASS wants.
Government is for the people, by the people, that’s the ONLY reason it exists. People in, and that want to be the billionaire class have declared war on the rest of us, and it’s the government’s sole purpose to protect the well-being and will of the people.
The government MUST serve the people.
If it can’t, the highest priority is it MUST be fixed immediately.
The longer we flail and wait, the more that obviously hostile class of people grow in power and make fixing this a more and more serious issue.
Like any good leader, if you are failing in your duties, you must self-correct, elect an adequate replacement, or you must be removed, by your own will or by force.
Because life-time is too precious to waste waiting for the conflict to come to a head and burst.
That hostile class is doing everything possible to prevent any of this. Calm down, diffuse, obfuscate, confuse, project, gaslight, lie, cheat, steal, destroy, and gain power to RULE above the-will-of-the-people: the government.
Rich asshole doesn’t think he’s making enough money, News at 11:00.
Tell him to go live in the US in a rented apartment on an average salary. Bet he’ll change his mind in 3 months.
Tsujimoto also went on to claim that a slow economy wouldn’t have a big impact on video game prices either: “Just because there’s a recession doesn’t mean you won’t go to the movie theater or go to your favorite artist’s concert. High-quality games will continue to sell,” he said.
Yes it does. “Recession” means you have less disposable income to waste on poor quality entertainment.
Recessions also cause a spike in vice and escapism, so it could drive more game sales or at least offset the lack of disposable income.
Spike in affordable escapism.
Going to a movie matinee for 3 dollars is not comparable to dropping $$$$Absurdity for games like these assholes want.
Closer to $12 than $3, though. Last time I went to movies, one ticket was ¥1800. And that’s not touching the concession stand.
That said, Baldur’s Gate 3 ran me ¥8500.
Ah yes, BG3, the new gold standard.
20.- CHF for Chinema, 70.- for BG3 over here
Most cinemas in my region charge $12 to $20 per ticket. But, there was one I found in Brisbane with tickets as low as $4. My wife and I would literally go watch movies just to sit in their air con.
Why not. 3 dollars for a couple of hours of entertainment is poor cost efficiency compared with what I’ve got out of some games. Don’t get me wrong, capcom don’t need to raise prices as I’m pretty sure they make plenty of money already, but cinema is not cost effective entertainment compared with a video game.
Can tell you’ve never been poor.
Can tell you’ve been on the Internet too long! Nice rebuttal to a simple explanation of making money go further.
Not only never been poor, but super offended at the mere concept that someone is poor and cant bootstrap magic math their way out of it.
Yet they keep having record profits.
Clearly, they could charge more if they’re selling more than ever. Also, you know it’s not free to make a digital copy, right?! It’s VERY expensive.
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I mean story, and voice acting are part of many games.
Capcom games with their gazillion overpriced DLCs that never go on reasonable sales? Funny.
I know that Diablo isn’t a Capcom game, but if industry leaders are looking at $90 games with battle passes and in game purchases for $20 horse armor is “too low”, then we are truly fucked.
Games in the 90’s were almost the equivalent of $100 today. They seemed better, though, and people seem to play them longer, but that’s all probably just rose-tinted glasses
but maybe 100k people bought the big ones then, now a AAA title can sell millions or tens of millions of copies
oh I agree, but I still feel like games are a bargain in dollar for dollar entertainment these days.
Game prices are already pushing $100+ when you factor in season passes, special editions, and microtransactions. Basically every AAA game has some combo of all of these.
The problem that they’re not considering is that if they raise the prices, more people are going to be priced out of buying the games, and will resort to piracy. The cost of living is absurd right now, and I can only afford a handful of $60 games a year.
Why resort to piracy, just wait for next years 75% discount. It even comes with all the bugfixes.
I’m not going to argue the ethics of piracy, because the point is that a lot of people will do it if they otherwise cannot afford to buy games. Also, some games just never really go down in price, especially if you’re talking nintendo. To this day Breath of the Wild is still $60 if bought new or digitally.
Cyberpunk:
Are games just buggy at launch so pirates don’t have a good experience
