As in, would the channel be losing out on money? Because I don’t want to take away from small creators if there is a retention rate for viewership of that exact segment, but I would prefer to skip any of the “but first check out this shitty mobile game”.

  • slazer2au@lemmy.world
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    1 year ago

    Not really. Content creators get an upfront amount to run the ad then either a fee per click on the sponsored link or when their code is used at checkout.

    So by watching the ad and not using the promotion is the same as not watching the ad.

  • Retiring@lemmy.ml
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    1 year ago

    I recommend sponsorblock browser extension. Skips sponsored segments automatically.

  • Sarazil@kbin.social
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    1 year ago

    Immediately, no. The advert payments don’t pay attention to you skipping the advert.
    Over time, as people skip the ads, the value that advertisers put on the ads will diminish, as they realise that people won’t see them.
    The best solution would be to make the advert relevant to the video, or making them actually interesting (Like TomSka’s over the top SurfShark ads), but that’s me overthinking things again.

    • 9point6@lemmy.world
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      1 year ago

      I’d 100% say that I’m less likely to skip an in-video sponsor segment if the creator has tried to make it a bit more entertaining than just an ad copy read with logos and stock footage of people walking on a beach.

      I’d say map men and boyinaband are two that jump out to me as having several I’ve not skipped, there’s obviously others.

      If advertisers aren’t already on to this, those are the spots they want to be paying for, and I’d hope that means the creators doing them are getting paid a lot for them

    • Squorlple@lemmy.world
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      1 year ago

      How do the advertisers know how frequently in-video ads have been skipped? Do they ask for historical data on this from the YouTuber before brokering the sponsorship for an individual video?

      • Sarazil@kbin.social
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        1 year ago

        They don’t, they see how many people use the special link (Join now at www.superaids.com/yewtewber for 10% off your first order!) and if they find that fewer people are responding to the ads, the ads are simply worth less. If you skip ads without thinking, or worse with a plugin, then you won’t ever see the ads that might actually interest you, and the use of those links will decrease.

    • UsernameLost@lemmy.ml
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      1 year ago

      Woodworking for Mere Mortals had some great Microjig ads for a while until he ended the partnership

  • Pat@kbin.run
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    1 year ago

    No, the creator has been paid for the sponsorship beforehand. If you were never going to get the products that are sponsored then there’s no difference between skipping it or letting it play and ignoring it.

    I mean yeah, youtube does track the times in videos people do watch and are engaged in, but by skimming through almost any video you can see many people skip around and don’t actually watch the full videos.

    Sponsorblock just saves me from manually skipping past the sponsorships. I was never going to buy a shilled product to begin with anyway. I buy things based on my own research, not what a youtuber says I should buy.

    • MentalEdge@sopuli.xyz
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      1 year ago

      Some sponsors will pay additional money based on how many people use a provided promo link or promo code, but if you never click/use those anyway, you’re not costing the channel anything.

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    1 year ago

    I am paying $15 (or is it $18 already) for YouTube each month not to watch the adds. I am skipping those angrily on principle.

    • Jentu@lemmy.film
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      1 year ago

      YouTube premium, as far as I’m aware, still shares some of your monthly membership fee to the creators you watch to offset not seeing ads. I also am a premium member and feel no guilt at all about skipping sponsorship sections because of this.

    • Scurouno@lemmy.ca
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      1 year ago

      If you are on Android, you really should download ReVanced. You can add adblock and sponsorblock, and you will barely ever see ads again.

      I actually refused to watch YT on mobile because it was too annoying an experience, but 'vanced makes it much more like the good old days of no ads everywhere.

      • slazer2au@lemmy.world
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        1 year ago

        Does it support chromecasting? That is the only think keeping to the official yt app on mobile.

        Otherwise I am using FF with an adblocker.

      • I_Miss_Daniel@kbin.social
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        1 year ago

        I found it a bit tedious having to build a new version whenever it broke. It’s a bit less convenient but now I just click stare then Newpipe sponsorblock.

    • yuunikki@lemmy.world
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      1 year ago

      Damn paying $15 for YouTube when ublock origin and sponsorblock are browser extensions, and YouTube Revanced does everything YouTube plus gives you entirely for free on android.

      • Stumblinbear@pawb.social
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        1 year ago

        Damn paying $15 for a service that is almost the sole source of my daily entertainment, crazy

        It’s not difficult. I like thing. I pay for thing so thing sticks around.

          • Stumblinbear@pawb.social
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            1 year ago

            Why wouldn’t I pay for something that I enjoy? I am fully aware of the cost of adblock and piracy, and I’ve decided that if I’m going to use adblock, then I’m going to pay for services I legitimately enjoy. I don’t bother with one-off services or things I rarely use, but I’m perfectly fine paying for things. I’m not hurting for cash.

            Making enough money to live and also expecting everything for free is just greed.

            • Deceptichum@kbin.socialOP
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              1 year ago

              Google makes more than enough to live, yet they demand more and you give it to them? How is that not greed.

              • Stumblinbear@pawb.social
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                1 year ago

                If I’m blocking ads and not paying for premium, the channels I watch make absolutely nothing on my view. It doesn’t sit right with me to consume content without giving anything in return. Paying for premium, which distributes half of what I pay to the creators I watch, fulfills that well enough that I’m fine paying for it. YouTube Music is just a bonus.

                You watching it for free is not only taking money from Google but taking money from the channels you watch. Do whatever you want, I don’t care, but at least understand the consequences of your actions. I for one don’t like the idea of doing it, myself.

            • yuunikki@lemmy.world
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              1 year ago

              I’d rather be greedy than give my money to the likes of Google, Spotify, etc. I’m not hurting for cash either, I just like shit for free. But hey as long as we have goody two shoes like you us pirates can continue getting what we want for free so keep it up!

              • Stumblinbear@pawb.social
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                1 year ago

                I’m not paying to give money to Google, I’m paying for no ads on any devices (including my NVIDIA Shield) and more importantly half of the fee goes to the creators I watch.

                I’m perfectly happy stealing from billion dollar corporations.

                I’m not happy stealing from small businesses.

        • yuunikki@lemmy.world
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          1 year ago

          Get a cheap android streaming stick and then sideload Smarttube next. All of YouTube premiums features for free including sponsorblock, ad block, miniplayer outside of the app, etc

  • yuunikki@lemmy.world
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    1 year ago

    I use ublock origin and sponsorblock, I’m not sitting through ads or product shillings.

  • gamer@lemm.ee
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    1 year ago

    Don’t worry about channel creators losing money. It may seem like a dick move, but it’s the right thing to do. When channels see that they aren’t making money on Youtube ad revenue, they’ll be forced to either find another source of income (merch, patreon, alternate site, etc), or quit.

    That’s better for you, them, and society as a whole since it reduces the power of a monopoly owned by an evil company.

  • MrJameGumb@lemmy.world
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    1 year ago

    If you mean the ads that are actually part of video where the YouTuber is just reading the ad themselves, I don’t think it makes a big difference. It might impact their metrics a little since you’re fast forwarding part of the video but that’s it

  • zepheriths@lemmy.world
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    1 year ago

    If sponsors cared they can look at the,( I don’t know the name) bar that shows how far the video in a long. On you there is a chart that says where people will skip to ( on computer). On almost every sponsored video there is a huge spike right at the end of the sponsorship. It takes a few days for this to show up but it always shows the same spike

  • HiddenLayer5@lemmy.ml
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    1 year ago

    As far as I know sponsors have no access to data on how many people watch their segments as opposed to whole-video viewership, unless they force the creator to disclose it which I doubt happens basically at all. Creator gets paid upfront and a kickback for using their link, not for you watching an in-video ad itself.

  • InfiniWheel@lemmy.one
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    1 year ago

    I guess in theory yes, because sponsors would eventually notice a drop in people spending money through the creator.

    Personally, I haven’t and won’t ever use a product just because my favourite entertainer was paid to say its good. Before SponsorBlock I just manually skipped or tuned them out anyway, so I never counted in the first place.

    • snooggums@kbin.social
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      1 year ago

      That implies that the person skipping the ad would have purchased in the first place.

      Ads are like Nigerian Prince schemes. They are targeted at the people who are willing to engage. Skipping them is no different than ignoring them.

  • notepass@feddit.de
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    1 year ago

    I do pay for YouTube premium. This means the creator of the video gets payed by watchtime. Why should I pay for watching an in-video ad?

    For normal users it doesn’t matter, as the creator is payed by view, not watchtime. And from what I know, sponsor deals are either fixed value or fixed value per X views. So it doesn’t impact them if people are skipping.