Yep, and he’s understood that very clearly since he was a young man, along with how to build and maintain a brand. Few other political figures understand how that works nowadays, including the entirety of the Democratic Party and the current President. Every marketing student alive understands that what you’re trying to get with advertising is attention. You can sell a message better with it than without it, and people pay handsomely for it. Sustaining attention is nigh impossible unless you know how to push the buttons of the outrage media ecosystem. The average US voter is disengaged and low-information and relies only on trusted sources of information, and so any press is good press as long as you can make your case through curated media outlets (i.e. Fox News and Twitter) while everyone else is incessantly talking about you.
Yep, and he’s understood that very clearly since he was a young man, along with how to build and maintain a brand. Few other political figures understand how that works nowadays, including the entirety of the Democratic Party and the current President. Every marketing student alive understands that what you’re trying to get with advertising is attention. You can sell a message better with it than without it, and people pay handsomely for it. Sustaining attention is nigh impossible unless you know how to push the buttons of the outrage media ecosystem. The average US voter is disengaged and low-information and relies only on trusted sources of information, and so any press is good press as long as you can make your case through curated media outlets (i.e. Fox News and Twitter) while everyone else is incessantly talking about you.