BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
It was even dumber kinda. They decided that it was easier not too have options for heated or non heated seats so they made all cars with heated to simplify production and if you bought the xar with heated seats thats it you got heated seats no subscription but if you didnt and changed your mind you had too pay as a subscription for them too activate the heating your car was already equipped with.
They do those for all kinds of things. It just usually isn’t subscription based. That is their only mistake.
It’s cheaper to ship 100 cars with every feature than to have 100 completely custom cars even though some will have lower cost in nuts n bolts.
Or, hear me out on this, all cars with the hardware have that feature functional. Crazy, right?
This is what Subaru does. Buy an Outback or a Crosstrek and it comes with heated seats. Because it just does. They don’t make one that doesn’t. Here’s how they handle consumers who “don’t want” heated seats: Don’t press the heated seat button. Done.
It makes sense but why make it a subscription. Charge me a flat fee for an upgrade.