BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
They do those for all kinds of things. It just usually isn’t subscription based. That is their only mistake.
It’s cheaper to ship 100 cars with every feature than to have 100 completely custom cars even though some will have lower cost in nuts n bolts.
Or, hear me out on this, all cars with the hardware have that feature functional. Crazy, right?
This is what Subaru does. Buy an Outback or a Crosstrek and it comes with heated seats. Because it just does. They don’t make one that doesn’t. Here’s how they handle consumers who “don’t want” heated seats: Don’t press the heated seat button. Done.