Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

  • UnsyllabledQuickies@lemmy.world
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    1 year ago

    Just a few more failed businesses and in about 50 years he’ll be all set to run for POTUS as the Republican nominee.

      • DrQuint@lemmy.world
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        1 year ago

        I’m sure the Republicans would just come out of the woodwork and ask “Oh, but what about Obama, how come he can run for POTUS then?”. Which is, of course, something I already seen someone ask. Wasn’t even some old person from “different times” or whatever, this person genuinely just had no justifiable reason to be this racist.

      • Whiskey Pickle@lemmy.ml
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        1 year ago

        for some reason, i don’t think that would stop him from trying anyway and then throwing a tantrum for being ineligible.

        • orclev@lemmy.world
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          1 year ago

          I’m not convinced the GOP wouldn’t nominate him, and that the current SCOTUS wouldn’t rule he was eligible to run.

    • demonsword@lemmy.world
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      1 year ago

      I’m not American but I confess I’m relieved that he can’t do that. Just try to imagine someone like him being able to fire nukes.

    • Saneless@lemmy.world
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      1 year ago

      How’s he doing on rapes, domestic violence, and paying for abortions? That’s still a requirement for that party last I checked