Agree with you but just want to share the definition of memes with you. Memes can be discussion points, ideas, formats, image templates, or any other vector for transporting an idea.

A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme

Image memes are just extremely easy to digest, and tend to be more enjoyable, so they’re a great method for sharing ideas.