Once upon a time, a very evil giant descended from the sky along with a giant city made of lovecraftian black stone. It was under control by an evil scaled and horned god who ate the citizens in exchange for ruling over them. He was known as He Who Eats People, and inside the city of black stone the people were influenced by his evil energies. The citizens of the black stone city began committing evil acts and forming evil ideologies such as misogyny and capitalism. Many also became evil magicians, and their dark magic created scary black clouds in the sky that blocked sunlight and made it rain black tar all over the world.
He Who Eats People was an evil king, and he would enslave the minds of his followers to make them go to war so he could take over the entire world. He eventually made it all over the world and spread ideas of land ownership and feudalism, except to the Native Americans and some African tribes who were spared as he could not occupy their lands.
Linh, the goddess of the sun, saw what was happening when she noticed that the Earth had turned black from dark clouds, and she met with R'hllor to produce a daughter who could save humanity from the giant black city of stone. She gave birth to a flaming woman who came out of the sun and immediately broke the magic of half the city. She landed in the East where she was worshiped as the maiden made of light, and the black stone turned clear and white in her presence. The Maiden Made Of Light immediately knew as a goddess herself that He Who Eats People was a weak and incompetent god who simply used the energies of the sacred black stone to create an illusion of power. She used her powers to turn the entire world into a paradise, and this blocked the evil god of black stone from absorbing negative energy. The people turned against him, and the city of stone was completely destroyed. The black stone became Black Tourmaline, and the white stone became Selenite. All of the black tar turned to pure water and became lakes.
Once the people were no longer under his spell, He Who Eats People was covered in flammable wood and tar and cooked alive. Those who ate his flesh would become materialistic people.
The Maiden Made of Light allowed the world to be restored to its natural state, but many people had become so convinced of property ownership and other materialistic ideologies that they continued the rules of He Who Eats People. They accept homelessness and other injustices in society because their ancestors sacrificed their people to the snake god for similar comfort. They are cursed to follow capitalistic ideologies until they break the ancestral bonds they have towards He Who Eats People.