The entire article reads like it was published as an unfunny but on point satire by The Onion. How can this shit be real in the time of a US-sponsored genocide?..

The campaign doesn’t need a post-joy strategy, but it definitely needs an in-addition-to-joy strategy.

If I was was born 100s of years in the future - I wouldn’t and couldn’t understand this era or believe it actually happened. I know that because right now I’m living through this and I still can’t believe it.