Nevermind that hip hop already seems to be in a death spiral,
I’m not so sure ‘death spiral’ is the right term. I’m not gonna bullshit it’s grim, but there’s a good handful of emcees who seem more interested in resetting the board than just smackin it off the table. (Mostly aligned with TDE and pgLang.)
Macklemore is not and will not ever be close to Eminem in popularity.
Right now. But Em is old, and never mind the fact that Death of Slim Shady actually seems to be Em back on his pins-- he can’t keep it up forever. There’ll be another, and I don’t think El-P or Aes are that visible either. God knows RA ain’t.
Fd signifier has a good video essay about this in the context of the Drake/Kendrick beef. frauddogg hit all the points of the video if you don’t have over an hour to spare
It’s a ‘massive’ genre, but all of our most talented and most likely to be ‘next up’ are all caught in slave deals and/or being shelved by their labels in favor of easily-controlled, easily-watered down puppets. That’s not even getting into predatory artists who establish their own artist labels specifically to take people who WOULD be up-and-coming and cut them off at the knees by making them a writer or producer instead of a main attraction themselves. (See also: Aubrey Graham’s “OVO Sound”, also known as the “OVO Sweatshop” from how many talented Toronto artists got made into ghostwriters and had they sounds stolen and amalgamated into Aubrey’s own after signing.)
There are no Tupacs, Biggies, or Nases anymore, and it’s that way by design. The people currently running the show are all either settlers or misleaders, leading to yet another genre that we pioneered and advanced getting Elvis’d by the white man and all of the sell-outs bearing their water.
Like, Aubrey Graham was on top of the game for years; if that’s not an absolute indictment of what today’s hip-hop was prior to the Kendrick beef, I don’t know what is.
But Em is old, and never mind the fact that Death of Slim Shady actually seems to be Em back on his pins
Eminem is one of the best selling artists of all time let alone the most popular Hip hop artist of all time. I’m saying it’ll be extremely hard for Macklemore to reach his status, now or ever.
Right now, Post Malone, for example, is easily more visible than Macklemore
And Post Malone vulture-hopped his ass back to country too, didn’t he? Ultimately you’re not wrong about the difficulty to reach; I’m just spitballing the future and I refuse to speak Post Malone into inheriting that seat lmfao.
I’m not so sure ‘death spiral’ is the right term. I’m not gonna bullshit it’s grim, but there’s a good handful of emcees who seem more interested in resetting the board than just smackin it off the table. (Mostly aligned with TDE and pgLang.)
Right now. But Em is old, and never mind the fact that Death of Slim Shady actually seems to be Em back on his pins-- he can’t keep it up forever. There’ll be another, and I don’t think El-P or Aes are that visible either. God knows RA ain’t.
As someone who knows nothing it seems pretty good from the outside? Like hiphop is still a massive genre. How is it looking grim?
Fd signifier has a good video essay about this in the context of the Drake/Kendrick beef. frauddogg hit all the points of the video if you don’t have over an hour to spare
I’d like to see the video too, it sounds interesting and I like the guy
It’s a ‘massive’ genre, but all of our most talented and most likely to be ‘next up’ are all caught in slave deals and/or being shelved by their labels in favor of easily-controlled, easily-watered down puppets. That’s not even getting into predatory artists who establish their own artist labels specifically to take people who WOULD be up-and-coming and cut them off at the knees by making them a writer or producer instead of a main attraction themselves. (See also: Aubrey Graham’s “OVO Sound”, also known as the “OVO Sweatshop” from how many talented Toronto artists got made into ghostwriters and had they sounds stolen and amalgamated into Aubrey’s own after signing.)
There are no Tupacs, Biggies, or Nases anymore, and it’s that way by design. The people currently running the show are all either settlers or misleaders, leading to yet another genre that we pioneered and advanced getting Elvis’d by the white man and all of the sell-outs bearing their water.
Like, Aubrey Graham was on top of the game for years; if that’s not an absolute indictment of what today’s hip-hop was prior to the Kendrick beef, I don’t know what is.
Eminem is one of the best selling artists of all time let alone the most popular Hip hop artist of all time. I’m saying it’ll be extremely hard for Macklemore to reach his status, now or ever.
Right now, Post Malone, for example, is easily more visible than Macklemore
And Post Malone vulture-hopped his ass back to country too, didn’t he? Ultimately you’re not wrong about the difficulty to reach; I’m just spitballing the future and I refuse to speak Post Malone into inheriting that seat lmfao.