It’s still about 5 USD/mo where I live, but that’s probably because I can count on one hand the number of people who actually use it here. Same reason that amazon prime is dirt cheap here, they aren’t the market leader.

I can’t imagine paying $20+ for it.

I found a YouTube link in your post. Here are links to the same video on alternative frontends that protect your privacy:

• yewtu.be
• inv.nadeko.net
• yt.artemislena.eu
• piped.video