My mom always took her coffee black, so did my grandma, so I think it imparted onto me. For me I like the bitterness, when I take a sip of my morning coffee and it hits there’s nothing like it.
Over the years I’ve tried to get into sugared coffees and I still keep coming back to black. Although every now and then iced coffee with creamer and sugar is a good treat.
I started roasting green coffee myself cause it’s cheaper, so I always want to taste it unadulterated to get better and know the important factors in detail. But I also enjoy coffee every other way.